Apple vs Samsung

Saturday, 22 September 2018 Apple vs Samsung 1

 Index
• About the companies
• Xiaomi marketing strategies
• Samsung marketing strategies
• Comparison of handset
• Xiaomi leads the market
• Bibliography

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 About the companies

• Chinese company • South Korean company

• Founded – 6 April 2010 • Founded -1 march 1938
• Founder – Lei jun • Founder – Lee byung chul
• Headquarter – Haidian district • Headquarter – Samsung tower
Beijing Seoul

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 Xiaomi marketing strategies
• Quality product at low price
• Understanding the demand of customers

• Right product at right time

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• Partnering with famous platforms

• Creating situation of scarcity

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 Samsung marketing strategies
• Mix pricing strategy
• Placing in Samsung marketing

• Promotion in 4ps of Samsung

• Sponsorship

• Advertising

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• Samsung to double production at Noida, invest Rs 4,915 crore

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 Comparison
Redmi note 5 pro Samsung j8

• Release date- feb 2018 • Release date- may 2018

• Camera- F 20MP REAR 12+5MP
• Battery- 4000 mah
• Display -1080 x 2160 pixels
• Processor- 1.8 GHz, Octa Core,
Qualcomm Snapdragon 636
Processor
• Camera- F 16MP REAR 16+5MP
• Battery- 3500 mah
• Display resolution-720x1480 pix..
• Processor- 1.8 GHz Octa Core
Snapdragon 450

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 Xiaomi leads the market
• Xiaomi has replaced Samsung and emerged as the number one
smartphone vendor in India
• Xiaomi registered a three times year-on-year increase in shipments
and held 26.8% of the market share in the December quarter

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• Redmi 5A reaching record sales of 3.5 million in the quarter
• Samsung’s best-selling device J7 Nxt shipped just 1.5 million units
• Overall the smartphone market in India grew at 8% to 29.5 million
units for the quarter

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 Bibliography
• Wikipedia
• livemint.com
• Marketingmind.in
• Phone arena
• The economic times
• Ioc
• Canalys

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 Thank you

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