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    The document discusses the business strategy and growth of Xiaomi, a Chinese electronics company. It outlines how Xiaomi used a hunger market strategy to target consumers with affordable yet high-quality products, directly selling online to reduce prices and better address customer demands. This approach helped Xiaomi become a market leader despite cutthroat competition and earn goodwill through credible leadership and millennial-focused mobile offerings.

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    The document discusses the business strategy and growth of Xiaomi, a Chinese electronics company. It outlines how Xiaomi used a hunger market strategy to target consumers with affordable yet high-quality products, directly selling online to reduce prices and better address customer demands. This approach helped Xiaomi become a market leader despite cutthroat competition and earn goodwill through credible leadership and millennial-focused mobile offerings.

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    © All Rights Reserved
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    2 views1 page

    047 Ritu

    Uploaded by

    abhi2401
    The document discusses the business strategy and growth of Xiaomi, a Chinese electronics company. It outlines how Xiaomi used a hunger market strategy to target consumers with affordable yet high-quality products, directly selling online to reduce prices and better address customer demands. This approach helped Xiaomi become a market leader despite cutthroat competition and earn goodwill through credible leadership and millennial-focused mobile offerings.

    Copyright:

    © All Rights Reserved
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    of 1

    Xiaomi Ritesh Kumar

    2018PGP047

    • Type of company
    Beginning • Variety of products launched
    • Market valuation

    • Hunger Market Strategy


    Protagonist • Growth
    • Target consumer

    • Credible leadership
    Climax • Cut throat competition
    • Less than 5% margin

    • Handled mobile nature of millennials


    Resolution • Reduced price by directly selling to consumer through online platform
    • Reduced grievance by addressing consumer’s demand

    • Affordable and high quality products


    Conclusion • Become market leader
    • Increased Goodwill

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