Professional Documents
Culture Documents
Contd….
min
guarantee”…Do
mino’s says “ we
are taking a lot of
heat now”
What’s up ?!
Related theory
• Direct marketing
Direct marketing means selling products by dealing
directly with consumers rather than through
intermediaries.
• Traditional methods include mail order, direct-mail
selling, cold calling, telephone selling, and door-to-
door calling.
More recently
telemarketing,
direct radio
Contd …
selling, magazine
and TV
advertising, and
on-line computer
shopping have
been developed.
A question for solution…
• 30 minute guarantee
• Growing legal actions and critics against the
delivery policy.
• Challenging infrastructure and weather
conditions.
• Employing drivers under 18 by the franchisees.
Solution
• 30 minute guarantee should be removed
• Customization of current distribution locations
• Innovative distribution policy
• Adding new flavors on the basis of regional
tastes
• Play up with the quality
Questions for discussion
• Suggest suitable course of action for Domino’s
Pizza, keeping in view that the company built its
market on the plank of 30 minute rule.
Solution
• Growing critics will be chance to the competitors
to capture the market. So abolishing the 30
minute policy and adopting a policy with safety
measures will be suitable.
Question
• Analyse the challenges faced by Domino Pizza
and comment upon their distribution policies.
Solution
•Innovation – choco
lava cake launched
in the year 2009
Conclusion
• “ the manual literally leaves nothing to chance”,
so domino’s can continue their playing with taste
and quality of the pizzas themselves.
THANK
YOU……