Professional Documents
Culture Documents
for $ale$
Damian Skretta
Manager, Packaging & Merchandising
April 2007
Retail Credentials
- Over 30 years merchandise experience
- Manager & District Manager
- Category Manager/Buyer
- Summary information
Definitions
End cap – Promotional display at the
end of each gondola. This is valuable
retail space for promoting merchandise –
NOT to be used for basic displays
Basic Stock Item – Daily staple item to be carried and never out of stock –
top sellers producing above average sales volume
Off Shelf Display – End cap, dump bins, auxiliary display – large bulk display –
Includes:
- Pricing
- Signing
You
are very important
to our goals!!
1. Disappointed
2. Dismayed
3. Disgusted
4. Disappear
Universal Truths
in Merchandising
- 80/20 Rule
sale.
- Cross selling increases sales “Want fries with
that.” – standard practice
Universal Truths
in Merchandising
- Can’t sell pegboard – goal-max sales/sq ft.
slow seller
- Know your merchandise – product knowledge
pays off in sales
Universal Truths
in Merchandising
- Easier to make a good selling item better than a poor
selling item good. – these are promotional end cap
candidates
- Side Counters –
- Full and faced
- Shelf edge marking;
same item; same location
- Never out of a top seller
- Rotate stock, fresh look
- Categories displayed vertically and together
- Eye level – basic items you want to sell the most
- Most space for best items = selling merit
- No Off-Sales
- Pegged merchandise above shelved items
- Larger items on base
Store Layout
Recommendations
- Adjacencies –
- Pencils next to pens
- Writing pads together
- Added Impulse sales items
Do You Want a
Sales Increase?
- Best use of signing
- Making use of Clip strips
- Reviewing information on
bscsales.com
Signing
– End caps 8.5” x 11” and Side Counters
3.5” x 5.5”
Signing
- Wall Banners 1.5’ x 4’
Clip Strips
Displayers
BSC Web Site
• Communication
• Information
• www.bscsales.com
Summary
- Merchandising for $ale$
- Stop by Vendor Fair display
booth #400 & #402
- Questions:/Comments:
Damian Skretta
Phone: (703) 310-0546
Email: dskretta@nib.org