Professional Documents
Culture Documents
Music Videos
KKS 2010
Narrative Theory:
Applying the concept
Look carefully at your video at how the story is structured and how the audience
is positioned (i.e. who are we led to identify with?)
2. How far did you choose to follow the lyrics in your storyboarding?
3. Are there key lines that you are choosing to give visual dominance
to?
Or:
Are you choosing to concentrate on the music with the visuals/ use
abstract visuals?
How much narrative?
Narrative (linear, love stories most popular – “Action in the story is dominated by males
who do things and females who passively react or wait for something to happen”
(Schwichtenberg, 1992)).
These types describe the form and content selected by the director or artist to attract viewers
and to convey a direct or indirect message.
They can act as extended advertisements, as popular art forms or as self-referential filmic texts
(e.g Madonna videos)
Narrative and Performance:
Steve Archer (2004)
Is your narrative:
Illustrative? (images provide a literal representation)
Amplifying? (repetition of key meanings and effects to
manipulate the audience)
Contradicting? (images contrast with the music)
Disjuncture?: (When the meaning of the song is completely
ignored)
A given music video may actually have elements of
more than one category.
The enigma code- the audience is intrigued by the need to solve a problem
The action code – the audience is excited by the need to resolve a problem
The semantic code – the audience is directed towards an additional meaning
by way of connotation
The symbolic code – the audience assumes that a character dressed in black
is evil or menacing and forms expectations of his/ her behaviour on this basis
The cultural code – the audience derives meaning in a text from shared
cultural knowledge about the way the world works.
Todorov
Todorov’s theory states that in a media text there are five stages.
RECOGNITION (of disruption)
ATTEMPT TO RESTORE original equilibrium
NEW EQUILIBRIUM