Scribd
Upload
13K views13 pages

Typewriter Product Life Cycle Overview

The document describes the four stages of the typewriter life cycle: introduction, growth, maturity, and decline. It discusses key events in each stage, such as the invention of the typewriter in the 1860s, its growth in popularity and adoption in homes and offices through the 1970s, the invention of the electric typewriter helping sustain the product in its maturity stage, and its eventual decline starting in the 1980s with the rise of computers. The typewriter is provided as an example to illustrate the typical product life cycle model of introduction, growth, maturity, and decline.

Uploaded by

Gal Eve
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
13K views13 pages

Typewriter Product Life Cycle Overview

The document describes the four stages of the typewriter life cycle: introduction, growth, maturity, and decline. It discusses key events in each stage, such as the invention of the typewriter in the 1860s, its growth in popularity and adoption in homes and offices through the 1970s, the invention of the electric typewriter helping sustain the product in its maturity stage, and its eventual decline starting in the 1980s with the rise of computers. The typewriter is provided as an example to illustrate the typical product life cycle model of introduction, growth, maturity, and decline.

Uploaded by

Gal Eve
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
  • Introduction: Introduces the concept of the product life cycle as applied to typewriters.
  • Growth: Describes the rapid expansion and increase in sales of typewriters during their growth phase.
  • Market Maturity: Discusses the innovations in the typewriter market such as the electric typewriter and the strategies to maintain market position.
  • Decline: Covers the decline of typewriters in the face of technological advancements like computers and laptops.
  • Examples of Product: Provides visual examples of various typewriters throughout different stages of the lifecycle.
  • Conclusion: Ends the presentation by thanking the audience for their attention.

Typewriter Life Cycle

 Teacher: Lic. Rudy Flores


 By: Evenilson Coto Galdámez
Cesar Omar Alas
Giovanni Alexander Escobar
Sonia Elizabeth Pérez
Typewriter Life Cycle
Typewriter Life Cycle
 There are four stages to the Life Cycle

(White, 2012, Chapter 3.2).

Introduction

Growth
Maturity

Decline
Graph of a Typewriter Life Cycle
Typewriter Life Cycle
What is a Sales Curve?
Is the up and down sale of units
throughout a products Life Cycle
Typewriter Life Cycle
 Market Introduction: (1867– 1980)
– The first stages of the typewriter were
early design and failed manufacturing
efforts. The successful typewriter was
invented by the Sholes & Glidenof
Wisconsin Printers and Inventors in the
late 1860’s; the typewriter was in most
American homes and offices as the
primary tool for writing through the
1970’s (Axelbank,2015).
Typewriter Life Cycle
 Growth: (1882 - 1944)
– The manufacture of one of the first
typewriters was Remington their sales
went from 1,400 in 1882 to 14,000 in
just five short years. (Hubert, 1888)
Once the typewriter was perfected
Remington was no longer, the only
company in the field and other
companies began to develop their own
brands of typewriters.
Typewriter Life Cycle
 Market Maturity (1944 - 1980)
– A jump in history IBM makes the electric
typewriter. To sustain the typewriter in its
maturity and stave off decline IBM launched
the electric typewriter, the Executive, not
only was it a faster way to type, but the
lines and words were more evenly spaced.
With the invention of the electric typewriter,
manufacturers were able to stay in the
market for a little while longer.
Product Life Cycle
 Decline (1980 - 1999)
– Americans watched the journey of the
typewriter conceived in the 16th century,
widely used in the 19th century to
reaching its mature phase then fading
into oblivion by the early 21st century.
The decline of the typewriter started with
a series of developments, and the arrival
of technology in the form of computers
and laptops the typewriter disappeared.
Typewriter Life Cycle
Examples of product.
Typewriter Life Cycle
Examples of product.

In 1823 Italian Pietro Conti di Cilavegna


invented a new model of typewriter,
the tachigrafo,
Typewriter Life Cycle
Examples of product.
For your attention

Thank you

You might also like