INDONESIA

CONSUMER SNAPSHOT
 INDONESIANS ARE YOUNGER

APAC Indonesia

Population 259 Million

(1 unit = 10 million)

22% 28% 31% 33% 38% 34% 9% 7%

0-14 15-34 35-64 65+

 HOW THEY SPEND (% OF MONTHLY BUDGET)

APAC Indonesia

Disposable Income $3,616

(by household per person)

Lower

8.5% 12.5% 9.4% 5.5% 5.5% 7.6%

More on Education Less on Housing More on Transportation

 CONNECTIVITY - AVERAGE

Internet Mobile
Penetration Subscribers
21/100 126/100
 FMCG GROWTH

High 7.7%
 CONSUMER CONFIDENCE INDEX

APAC Indonesia

111 120

Fairly Confident
Sources: Nielsen, United Nations, Demand Institute, EIU (2015-16)