Green Textile Plant

Team Planeteers
Al-Mamun Ansar
Shahnnor Hasan
Md. Farzid Hasan
 Company Information

 Name of the Company : Green Tech

 Vision : A Greener Today for a Cleaner
Tomorrow.
 Mission : To Lead an Energy Efficient
Industrial Culture in Bangladesh.

Be Smart, Go Green.
 Product/Service

 Product :
 Biodegradable Green Dye
 Ethanol
 Service :
Supply & Maintenance of the Algae Culture
Facilities.
 Product/Service (cont.)
 The clients will have an algae culture facility
on the roof of their factory.
 The intended product will curb Greenhouse
gases (e.g. CO2, NOx) emission through
photosynthesis up to 40%.
 The produced algae will then be used in our
facility to produce natural dye (green) from
its chlorophyll.
 Product/Service (cont.)

 For every 10 sq. meter of area, it will be

called a unit.
 It will also be used to produce Ethanol.
 The Ethanol will be sold back to the
company at a cheaper rate than that of the
existing fuel.
 Promotional Tools
 Seminars on the importance of going green
involving the industry leaders.
 Presentation for targeted factory owners.
 Convincing DoE on the effectiveness of this
service/product.
 Using mass media, especially TV through talk
shows and newspapers.
 Initially, discounts will be offered to encourage
people.
 Pricing

 The value based pricing will be used as the

product is new and technologically advanced.
 A market research has been conducted to find
the cost that will be saved by the company.
 This perceived value of the customers will be
used to find the intended price of the
product/service.
 Value Analysis
 From each 1000 kg of algae, 20% of the weight or
200 kg can be turned to green dye.
 Dyes of other colors can be produced through
minimal chemical changes.
 Its degradable properties almost remain completely
intact.
 Present value (mean) of dye is approx. $5.5 or 385
taka.
 We will price it at 375 taka.
 Value Analysis (cont.)
 The total gain from dye
370 * 330 = 1,22,100 Taka
 20% of the algae will be turned to ethanol.
 The ethanol will be sold at a lower rate than the
market price.
 The gain from Ethanol
200 * 15 = 3,000 Taka
 Therefore, total gain from adopting this technology
1,22,100 + 3000 = 125000 Taka (approx.)
 Price

 The value we are giving to the people is

around 1,25,100 Taka.
 Therefore, we will price at 1,25,000 taka
per unit.
 Target Market
 Textile industries in Bangladesh.
Large scale : 10 – 12.
Medium scale : around 200.
Small scale : 400 – 500.
 Target Market : Initially the large company owners
will be targeted.
 Once the big companies reap the benefit of this
service, the medium level factories will follow suit.
 The new investors will be taken under target market
once the product gets good responses.
 Growth Potential
 Growth potential is high, as:
 here are no competitors, so no fear of loosing market
share.
 Bangladesh is set to become the world’s second biggest
textile exporting country, so demand is high.
 New investors are looking for a cheaper way to produce
their materials.
 As most factories export their goods to foreign
countries, they are sure to have a positive response from
the buyers for adopting environment friendly means.
 Reasons to Adopt

 Cost savings

 Brand Image

 Benchmarking
 Production

 It’s a fairly new technology, which needs

relatively smaller capital while bearing a low
risk.
 The factory will produce algae cultures and
also run the plants to extract dyes and
produce ethanol.
 The factory will have a initial capital
investment of around two crores taka.
 Production(Continued)
 The location will be just outside Dhaka for quick
transportation to desired locations
 Nearby a large water body.
 The supplies will include
Algae seed, which can be home grown
Different chemical agents to extract dyes and
ethanol
 The factory staff will include some biotechnologists as
well as some workers.
 Financial Analysis

 The initial investment for the whole plant

is around two crores taka.
 The operating cost is very low, around
three hundred thousand taka every year.
 The break even will be achieved after
selling 175 number of unites
 Each unit is priced at 1,25,000 Taka and
costs 10,000 Taka.
 Break Even Point
B re a k E v e n o f G re e n T e c h C o mp a n y

600

Revenue
500

400

300

Cost
200
175
100

0
0 50 100 150 200 250 300 3 50 400 450

N o o f U ni t s S o l d
 Expected return of money

 It is estimated, based on market survey, that

break even point will be achieved at the end
of selling around 175 units.
 From the following curve, it is clear that the
investors will get their money back within
four years of investments.
 Thereafter, pay back period is less than four
years.
 Company Growth

Growth

500
No of Un its S old

400

300

200

100

0
0 2 4 6 8 10 12
YEAR
 Calculation
 NPV Calculation:

NPV= Present value of the project over the next four year
– the initial investment.
NPV = 2,29,82,979 –(2,00,00,000+18,38,638)
= 11,44,341 Taka

Where, 2,00,00,000+3,76,788 is present value of initial

investment.

Therefore, we can see NPV>o

 Therefore, financing the project is feasible.
 Concluding Remarks

 Initiation of algae-culturing in textile

industry is an unique & innovative idea
for Bangladesh.
 It promises to provide :
 Strong financial prospect
 Environmental safety & Compliance
 Stronger brand image
Thank You.