“SKYPE”

A Social Media Website

Used
As
Marketing Media Tool
Group Members
Ajay Kumar Gupta
Abishek Khadka
Roshan Kumar
Prashant Tuplondhe
Hemant Dongre
 Introduction Social Websites
• Social Websites are the websites
formed jointly by the People of
same interest, belief, Profession
where they can interact with each
other for common or diverse
purpose.
• These sites are increasing in number
daily and are used for various
purpose.
• Among various purposes it has been
 Introduction of SKYPE
• Skype is a software application that
allows users to make voice calls
over the Internet.
• Calls to other users within the Skype
service are free.
• Calls to both traditional landline
telephones and mobile phones can
be made for a fee using a debit-
based user account system.
• Skype has also become popular for its
additional features which include
instant messaging, file transfer, and
video conferencing.
• The network is operated by a
company called Skype Limited,
headquartered in Luxembourg and
partly owned by eBay.
• Unlike other VoIP services, the Skype
company does not run servers, but
makes use of background
processing on computers running
Skype software.
 History of Skype
• Skype was founded in 2003 by
the Swedish entrepreneur
Niklas Zennström and the Dane
Janus Friis.
• The Skype software was
developed by Estonian
developers Ahti Heinla, Priit
Kasesalu and Jaan Tallinn
• In April 2003, Skype.com and


• One of the initial names for the project was

"Sky peer-to-peer", which was then
abbreviated to "Skyper".
• However, some of the domain names
associated with "Skyper" were already
taken.
• Dropping the final "r" left the current title
"Skype", for which domain names were
available.
• In April 2006, the number of registered
users reached 100 million.
•
• Throughout 2007 updates added new
features including Skype Find, Skype
Prime, Send Money (which allowed users
to send money via PayPal from one Skype
user to another).
• In 2008, Skype released various updates
including versions for the Sony PSP hand-
held gaming system version 2.0 for Linux
with support for video-conferencing
• In 2010, a report by TeleGeography
Research stated that Skype-to-Skype calls
accounted for 13% of all international call
minutes in 2009.

• Out of the 406 billion international
call minutes a total of 54 billion
were used by Skype calls.
• In May, Skype 5.0 beta released, with
support of group video calls with up
to four participants.
• Also in May, Skype released an
updated client for the Apple iPhone
which allowed Skype calls to be
made over a 3G network.
 How it Works?
• Many networking and security companies claim to
detect and control Skype's protocol for enterprise
and carrier applications.
• While the specific detection methods used by these
companies are often private.
• Skype uses an array of different audio compression
methods including G.729 and SVOPC.

• Skype added a Skype-created codec called
SILK to Skype for Windows 4.
• SILK is intended to be "lightweight and
embeddable”.
•
 Media Tools for Business
• Celebrities and top business man are
interviewed on TV.
• But only 1% of them fall under it , so what
about remaining 99%.
Some questions are aroused:

Ø who's going to interview all those people?

Ø What tool will they use to do this?
Ø How will these interviews be shared?
• Skype was created as a no-cost long-distance
phone service.
• It also allows you to do, if you're just a little
technically-minded you can record your
Skype phone conversation, with the other
person's permission to an audio file on a
second computer.
• Once you've recorded the audio, you can edit
out the uhms, ahs and pauses, compress the
audio and then place it on the web for public
consumption.