Summer training report(Overview)

TOPIC:-
STUDY ON RETAILER’S PERCEPTION TOWARDS INCENTIVE
(AT IDEA CELLULAR LTD.)

Made by: Tejbir Singh Baidwan

Roll no: 12214901715
Class: B.B.A(Gen)5TH semester (B)
 About Idea cellular ltd.
Idea Cellular Limited

 Idea Cellular is an Aditya Birla

Group Company, India's first truly
multinational corporation. Idea is a
pan-India integrated GSM
operator offering 2G, 3G and 4G
services, and has its own NLD and Type Public

ILD operations, and ISP license. Traded as

 BSE: 532822

Idea is one of the top three mobile  NSE: IDEA

operators in India, with an annual Industry Telecommunications

revenue in excess of USD 5 billion Founded 1995; 22 years ago

and a revenue market share of Headquarters Mumbai, India[1]

19%. With nearly 200 million Key people Kumar Mangalam Birla(Chairman)

subscribers, Idea ranks sixth in the Products Mobile telephony, wireless broadband

global rankings of operators in Revenue ₹354 billion (US$5.5 billion) (2016)[2]

subscriber terms, for single country Net income ₹31.92 billion(US$500 million) (2015)

operations. Members 193.96 million (July 2017)

Parent Aditya Birla Group, Axiata

Website www.ideacellular.com
 Objectives of the study
 To find out the perception of retailer towards incentive.
 To find out the telecom market share of different companies in the
Chandigarh and Mohali area.
 To find out the retailer satisfaction towards the different plans and offers
by the company.
 To find out the competitor of Idea in the Chandigarh and Mohali area.
Research methodology
 Systematic problem solving which identifies variables and tests
relationships between them
 Collecting, organizing and evaluating data
 Logical, so procedures can be duplicated or understood by others
 Empirical, so decisions are based on data collected
 Reductive, so it investigates a small sample which can be generalized
to a larger population
 Replicable, so others may test the findings by repeating it.
 Discovering new facts or verify and test old facts.
 Developing new scientific tools, concepts and theories, which would
facilitate to take decision
Research methodology
 Sample size
 For carrying out any research or study on any subject it is very difficult to cover a small percentage of
the total population. The method used for sample technique -was non probability convenience
sampling method. Convenient sampling is used because only the people will be asked to fill the
questionnaires that were easily accessible and available to the researcher. Considering the constraints,
it was decided to conduct the study based on sample size of 100 retailers
 TYPES & TECHNIQUES
 The study conducted is a conclusive descriptive statistical study; the researcher comes to the decision
which is precise and rational. The study is conclusive because after doing the study the researcher
comes to a conclusion regarding the position of the brand in the minds of respondents of different firms
groups. The study is statistical became throughout the study all the similar samples are selected and
group together. All the similar response, are taken together as one and their percentages are
calculated.
 TOOLS USED
 To know the response I have used the questionnaire method in sample survey. If one wishes to find
what people think or know, the logical procedure is to ask them. This has lead marketing researchers to
use the questionnaire technique for collecting data more than any other method. In this method
questionnaire were distributed to the respondents and they were asked to answer the questions in the
questionnaire
 The questionnaire, was non-disguised because the questionnaire was constructed so that the objective
is clear to the respondent. The respondents were aware of the objective. They knew why they were
asked to fill the questionnaire.
 LIMITATIONS OF THE STUDY
 The research will be conducted in a limited area.
 Time will be a major constraint.
 The no. of respondents will be limited so cannot be treated as a
whole population.
 The respondent may be biased.
 Possibility of human error in answering questions.