Green IT Discussion

Stephen Hightower
April 16, 2008
 What’s the Big Deal?
Does Green IT matter?
Where do you start?
What are you doing?
What’s your biggest impact project?

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 Energy Costs
– Today, 50 cents are spent on energy for
every dollar of hardware
– This is expected to increase by 54% over the
next four years
– Energy savings: infrastructure upgrades can
provide 15–40 percent savings
– Oil at $200 a barrel will drive you out of
business

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 Where does the energy go?
% of total data center electricity use

35
Cooling systems Electrical and building systems

30

25

20

15

10

0
Chiller/ Humidifier Computer Information Power Uninterruptible Switch/ Lighting
cooling room air- technology distribution power gen
tower conditioner unit supply (UPS)

Power use
The data center energy challenge affects both the physical
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data center and the IT infrastructure 4
 Problem
IT directly contributes to Global CO2 emissions

Gartner Group September 2007

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 Problem
Energy demands of user system
components

U.S. Department of Energy

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 Problem
The impacts are across the full life-cycle of IT
– Materials generation
– Manufacturing and Assembly
– Development
– Operations and Use
– Disposal and recycling

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 Objective

– Reduction in related CO2 emissions

– Through utilization of energy efficient systems /
components
– Application of technology from purchasing phase
through usage phase and dispostion of IT equipment
– Identifying opportunities for improvements and
changing behavior and habits
– Alignment with Corporate Go Green objectives and
targets

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 Scope
Green IT extends across all phases of the IT
Life Cycle
By addressing all phases
– Selection of energy efficient systems and
approaches
– Influence industry in development of energy efficient
systems/components
– Understand and Improve energy efficiency of
systems and facilities
– Optimize environment (servers, storage, power
management, …)
– Manage resulting eWaste
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 Scope
Extend into other related areas
– Technology enabling
Telecommuting
Teleconferencing
– Alignment with Government Initiatives and
activities
– Standard Practices, Processes and Policies

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Concept of Execution
Diagnose and baseline:
1. Understand your energy use and
opportunities for improvement

Build: Plan and upgrade to energy

2. efficient data centers & IT resources

Optimize: Optimize the infrastructure and

3. leverage virtualization and other innovative
technologies

Manage & Measure:

4. Seize control with Power
Management

Reuse Recycle and

5. disposal IT components:
Reduce eWaste

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 What is the end state view of Green IT ?
World Class “Green IT” Certified (EPA/LEEDS/etc.) Data Centers
Can be leveraged:
– To win new business
– To consolidate to the most energy efficient locations

Each Data Center will have its own energy dashboard

– All Data Centers will have an energy efficiency rating or index (see samples)
– Energy costs are measurable and have targets
– Robust energy source portfolio (including alternative energy sources)

Established and certified Data Center efficiency guidelines and

recommendations
– Complete Data Center definition and capabilities
– Based on EPA/DoE & industry leading efficiency standards (Green Grid Data Center
Infrastructure (DCiE) energy efficiency index, etc.)
– Can be leveraged throughout the enterprise

Cooling
16 April 2008 UPS Servers Storage Desktops Office Space 12
 What will success look like?
We understand and manage energy costs
Strategic Suppliers (energy providers, IT suppliers, etc.) fully
endorse and partner with us to deliver Green IT solutions
We understand & optimize energy consumption across all
sources
– Facility (Mechanical & Electrical)
– IT Resources

We will have a Green IT blueprint that we apply

Leverage scalable Green Data Center capabilities
– Extends the life of Green DC resources by leveraging investments
– Generates cost avoidances
Robust Energy Team
– LMC Energy Program, LM Properties, Facilities, IT and Procurement
– Unified approach to greening facilities, data centers, IT resources,
across the enterprise
Conformance to EPA/DoE policies, standards and guidelines

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 Your Plan
Tomorrow
– Define your policy
– Address your office environment
Discard screen Savers
Reduce your print (print consumes 10 times the energy of the
printer)
Use your energy mgt features and enforce with GPO
Consolidate printers and eliminate personal printers
Switch it off when not used
– Raised Floor areas
Raise the temperature by 2 degrees
Buy rear door heat exchangers
Use 230 V power distribution
– Baseline usage and report on it

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