P&G

Differentiation dan stagging

 P & G’s Strategy
♦ Differentiation
● Multi-brand strategy, Companies that make multiple products in
multiple product categories are delivering quite different sets of
benefits to quite different target segments. As a result, they cannot
create and support a single brand that can hold multiple positions in
the minds of different targets.
● Ability to manage these fluctuations through pricing actions, cost
savings projects, sourcing decisions and certain hedging transactions
– Product Strategy
• Product classification – service consumer good
• Product differentiation- form , features , performance , reliability
• Superior technology
• CSR initiatives
• Attractive packaging
• Catchy taglines
• Established as a brand itself
 Envive’s Strategy

♦ Staging
● Expansion speed reflects the speed of sales, with
acquisition product as a potential accelerant
● Sequence impacted by likely strong markets
(urban areas) and geography
● Already existing strong links in urban area,
Develop marketing channels as strong and
penetrated so that it would gain access to remote
areas