E EPIC 2018
Ethnographic Praxis in Industry Conference, Hawaii, 2018
What is EPIC about and good for?
EPIC promotes the use of ethnographic
principles to create business value.
We are a diverse, global community of
practitioners who build deep
understandings of people and their
practices to ensure that innovation,
strategies, processes, and products are
anchored in what matters to people in
their everyday lives.
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What was the theme for EPIC 2018?
How is evidence created, used, and abused?
Research methods are proliferating, yet the
connection between evidence and decisions
seems more tenuous than ever.
EPIC2018 will explore the richness of methods,
tools, and approaches in contemporary
ethnographic practice across disciplines.
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EPIC – the value of being there

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