Company Profile

Type : Subsidiary, limited liability company

Founded : February 2005

Founder : Steve Chen, Chad Hurley, Jawed Karim

Headquarters : 901 Cherry Ave, San Bruno, California, United

States

Area served : Worldwide
Type of site : MPEG-4 video hosting service

Advertising : Google AdSense

Registration : Optional
(required to upload, comment and rate videos

Key people Chad Hurley (CEO)

Steve Chen (CTO)
Jawed Karim (Advisor)
Owner : YouTube LLC (2005–2006)
Google Inc. (2006–present)

Slogan Broadcast Yourself

Website : www.youtube.com

Available in 24 languages are available through the user

interface

Launched February 14, 2005 (2005-02-14)

Current status : Active

 History
YouTube is a video-sharing website on which users can upload,
share, and view videos.

Three former PayPal employees created YouTube in February

2005.

In November 2006, YouTube, LLC was bought by Google Inc.

for $1.65 billion, and is now operated as a subsidiary of Google.
Most of the content on YouTube has been uploaded by
individuals, although media corporations including CBS, BBC,
VEVO and other organizations offer some of their material via
the site, as part of the YouTube partnership program.

Unregistered users can watch the videos, while registered users

are permitted to upload an unlimited number of videos.

Videos that are considered to contain potentially offensive

content are available only to registered users 18 and older.
 Facts and Figures
US$11.5 million investment by Sequoia Capital

65,000 new videos were being uploaded / day

43 percent market share in U.S.

14 billion videos viewed.

24 hours of new videos are uploaded to the site every minute

2008 revenue at US$200 million

YouTube's ad sales range from $120 million (Screen Digest) to

$500 million (Jeffries & Co.)

70% of YouTube's views come from outside the U.S

 Business Model
Through side ads - Search Network ads are now being presented
in the YouTube Search results pages.

Google Adsense (for video) - For site-targeted advertisements,

the advertiser chooses the page(s) on which to display
advertisements, and pays based on cost per mille (CPM), or the
price advertisers choose to pay for every thousand
advertisements displayed.

Target(s) – businesses man, marketers, advertisers, publishers,

regular users, big companies, and entrepreneurs

Google Search - presented in the YouTube Search results pages.

YouTube is selling ads on about 9% of its video views.

Partnership Program – YouTube set agreements with MGM, Lions

Gate Entertainment and CBS, allowing the companies to post full-
length films and television episodes on the site.

CTB Programs - Click-to-Buy is a system that places ads (links)

below the video so viewers can purchase the song, CD, DVD, and
video games related to the videos they’re watching.

New Features – Introduces new simplified interfaces over time, high

speed measurement (using Video Speed Dashboard), video
technology such playback, uploading, quality and codecs, 3D & 4k
videos
 Video Speed Dashboard

The goal with this dashboard is to give insight into what your
YouTube speed looks like.
The speed numbers are calculated by measuring the speed at
which YouTube video is received by the browser.
 Social Impact
1st Video -

the Bus Uncle video in 2006.

Pachelbel's Canon on an electric guitar video.

 Copyright Issues
YouTube has been criticized for failing to ensure that its videos
respect the law of copyright. At the time of uploading a video,
YouTube users are always shown a screen with the following
message:

” Do not upload any TV shows, music videos, music concerts or

commercials without permission unless they consist entirely of
content you created yourself. The Copyright Tips page and the
Community Guidelines can help you determine whether your
video infringes someone else's copyright “
Despite this advice, there are still many unauthorized clips from
television shows, films and music videos on YouTube.
YouTube does not view videos before they are posted online,
and it is left to copyright holders to issue a takedown notice
under the terms of the Digital Millennium Copyright Act.
 Blocking
Several countries have blocked access to YouTube.

The People's Republic of China blocked YouTube to prevent

dissemination of July 2009 Ürümqi riots video.

Morocco shut down access to YouTube in 2008.

Thailand blocked YouTube between 2006 and 2007 due to offensive

videos relating to King Bhumibol Adulyadej.

YouTube is currently blocked in Turkey after controversy over videos

deemed insulting to Mustafa Kemal Atatürk.Despite the block, Prime
Minister of Turkey, Recep Tayyip Erdoğan admitted to journalists that
he could access YouTube, since the site is still available in Turkey by
using an open proxy.
Q&A
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