NETFLIX

Group 1
Ashvary Jain J028 Madhur Jain J029 Husain Kothari J038 Nikhal Nerkar J045
Sayali Patil J047 Harsha Tadikonda J059 Sanyuj Zadgaonkar J065
Marketing Objective: Drive Action- Increase subscription sales

Campaign Theme: To take a jibe on illegal torrents and promote Netflix as an

convenient and better way to watch content online.

SEM Strategy:
Keyword bidding: Torrent, TV Series, Watch online, Best movies,
Shows, New release, Free movie
Budget: <Tum log likh do kuch yaha>

Social Media Strategy:

Demographic of audience targeted will be between the age of 18-40.
Promotion of “Binge Netflix” (a binge watching challenge where the
user who watches the maximum number of series on Netflix over a
period of 2 weeks wins) through owned media and paid media.

Budget: <Tum log likh do kuch yaha>

Video Strategy:
Promotion through mast head and skippable ads
The ads will be short and will be using Indian influencers to
promote the binge watch challenge (Standup comedians/
critically acclaimed actors)
Budget: <Tum log likh do kuch yaha>

Display strategy:
Display ads will showcase the latest series releasing
Challenge the users to take up the binge watch challenge to
complete shows in a record time.
Budget: <Tum log likh do kuch yaha>
App Strategy:
Promotion through Referral program with benefit for existing users
Notifications about binge watch challenge
One episode of each series given for free after the one month trail is over to
get the audience interested in the series.
Budget: <Tum log likh do kuch yaha>