4 PS MARKETING MIX

MCCARTHY, 1960

Product

4 PS
Promotion MARKETING Price
MIX

Place
 4 PS MARKETING MIX
MCCARTHY, 1960

Product FUNCTIONALITY,
APPEARANCE, QUALITY,
Product PACKAGING, BRAND,
WARRANTY,
SERVICE/SUPPORT

LIST PRICE, DISCOUNTS,

4 PS Price
ALLOWANCES,

Promotion MARKETING Price FINANCING, LEASING

OPTIONS
MIX
CHANNEL MEMBERS,
CHANNEL MOTIVATION,
Place MARKET COVERAGE,
LOCATIONS, LOGISTICS,
SERVICE LEVELS
Place ADVERTISING, PERSONAL
SELLING, PUBLIC
Promotion
RELATIONS, MESSAGE,
MEDIA, BUDGET
 5 PS MARKETING MIX
JUDD, 1987

Product

People Price
5 PS
MARKETIN
G MIX

Promotion Place
 5 PS MARKETING MIX
JUDD, 1987

FUNCTIONALITY,
APPEARANCE, QUALITY,
Product PACKAGING, BRAND,
WARRANTY,
Product SERVICE/SUPPORT

LIST PRICE, DISCOUNTS,

ALLOWANCES,
Price
FINANCING, LEASING
OPTIONS

People Price CHANNEL MEMBERS,

5 PS Place
CHANNEL MOTIVATION,
MARKET COVERAGE,
MARKETIN LOCATIONS, LOGISTICS,
G MIX SERVICE LEVELS

ADVERTISING, PERSONAL
SELLING, PUBLIC
Promotion
RELATIONS, MESSAGE,
MEDIA, BUDGET
Promotion Place PEOPLE-POWER
VARIABLE: CONTRACTORS
(SALESPEOPLE, CUSTOMER SERVICE,
People SALES SERVICE…),
INFLUENCERS (R&D, STAFF
MARKETERS, PRODUCTION
SCHEDULING…)
 6 PS MARKETING MIX
KOTLER, 1984

Product

Public
opinion Price
formation
6 PS
MARKETIN
G MIX

Political Place
power

Promotion
 7 PS MARKETING MIX
BOOMS & BITNER, 1981

Product

Physical Price
evidence

7 PS
MARKETIN
G MIX
Process Place

People Promotion
 7 PS MARKETING MIX
BOOMS & BITNER, 1981

FUNCTIONALITY,
APPEARANCE,
QUALITY,
Product
PACKAGING, BRAND,
WARRANTY,
Product SERVICE/SUPPORT

INTERACTION
BETWEEN AN Physical Price LIST PRICE,
EMPLOYEE AND evidence DISCOUNTS,
Physical CUSTOMERS (E.G. Price ALLOWANCES,
evidence BROCHURES, COMPANY FINANCING, LEASING
STATIONERY, BUSINESS
CARDS, REPORTS, 7 PS OPTIONS
COMPANY WEBSITE, ETC.) MARKETIN
G MIX
Process Place CHANNEL MEMBERS,
CHANNEL
ACTIVITIES,
Process PROCEDURES, Place MOTIVATION,
PROTOCOLS MARKET COVERAGE,
LOCATIONS,
LOGISTICS, SERVICE
People Promotion LEVELS

CUSTOMER CONTACT ADVERTISING,

EMPLOYEES, PERSONAL SELLING,
People CUSTOMERS, Promotion PUBLIC RELATIONS,
PERSONNEL AND MESSAGE, MEDIA,
MANAGEMENT BUDGET
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