GUANAJUATO

The business oriented state

INDEX

•Geographic Location
•Population
•Infrastructure
•Labor Force
•Education
•Economy
•Business Environment
•Recent Business Activity
•Quality of Life
•Investment Opportunities
•Incentives
Geographic
Location
Geostrategic Location

•851 Kms. / 9 Hours Trucking from the U.S. Border (Laredo)

•598 Kms. / 6 Hours Trucking from the Gulf of México (Tampico)
•533 Kms. / 9 Hours Trucking from the Pacific Ocean (Manzanillo)
Central México

BAJA CALIFORNIA
GUANAJUATO
SONORA
CHIHUAHUA

COAHUILA DE ZARAGOZA

BAJA CALIFORNIA SUR NUEVO LEON

SINALOADURANGO TAMAULIPAS

ZACATECAS

NAYARIT
JALISCO
HIDALGO YUCATAN
VERACRUZ
MEXICO
MICHOACAN CAMPECHE
COLIMA
MORELOS

GUERRERO TABASCO
OAXACA
CHIAPAS
CENTRAL MÉXICO AREA Within a 400 Km. Radius:
80% of the Mexican Market
70% of the Industrial establishment
70% of the Mexican Automotive Industry
50% of the Mexican Total population
Municipalities

Population: 4’633,032 Ocampo

Area: 30,700 Kms.2 San FelipeSan Diego de la Union

Victoria
Xichu
Atarjea

Leon Santa Catarina

Dolores Hidalgo
Guanajuato
San Jose Iturbide
Purisima del Rincon Silao
Allende
Romita

Ciudad Manuel Doblado Sta Cruz de Juventino Rosas

Cueramaro
Apaseo el Grande
Abasolo Villagran Celaya

Penjamo Valle de SantiagoCortazar Apaseo el Alto

Tarimoro

Yuriria Salvatierra Jerecuaro

Moroleon
Acambaro
Tarandacuao
Population
Population of the State of Guanajuato, 2000

Guanajuato represents the 4.8% of the

4,656,761 national gross population, occupying the 6th
position in México.

2,435,396
2,221,365

TOTAL MEN WOMEN

Source: INEGI
Population

POPULATION IN CITIES
LEON CELAYA IRAPUATO SILAO ITURBIDE
COUNT 1990 867,920 310,569 362,915 115,130 42,681
COUNT 1995 1,042,132 354,473 412,639 131,527 50,596
COUNT 2000 1,134,842 382,958 440,134 134,337 54,661
SOURCE: ANUARIO ESTADÍSTICO, 2000.

PROJ ECTED POPULATION IN CITIES

LEON CELAYA IRAPUATO SILAO ITURBIDE
2001 1,160,194 390,840 448,205 134,036 55,543
2002 1,179,935 397,288 454,237 134,035 56,345
2003 1,200,011 403,843 460,349 134,035 57,158
2004 1,220,428 410,505 466,544 134,034 57,984
2005 1,241,194 417,278 472,823 134,033 58,821
2006 1,262,312 424,162 479,186 134,033 59,670
SOURCE: SDES.
Infrastructure
 Industrial Corridor

S.L.P.
Jalisco N
San José Iturbide
San Fco.
Guanajuato
León
Silao * San Francisco del R-León
León-Silao
Querétaro
Irapuato Silao-Irapuato
Irapuato-Salamanca
Celaya Salamanca-Villagrán
Salamanca Villagrán-Celaya

Villagrán Villagrán-Apaseos
Corredor-Carr. 57

Michoacán
Highways Network

57
57

45 45

Federal highways
State highways
Railroad
Municipal boundaries
Capital

Main cities
Highways and Railroads of the State of Guanajuato
TIJUANA
CD. JUAREZ

Main higwaysCARRETERAS
PRINCIPALES
Railroads
VIAS FERREAS
State boundaries
LIMITES
LIMITESESTATALES
ESTATALES

NUEVO
LAREDO

REYNOSA
LOS MONTERREY
MONTERREY
MOCHIS TORREON
TORREON
6,970 MATAMOROS

Kms.
MAZATLAN
TAMPICO

GUADALAJARA
GUADALAJARA DISTRITO
DISTRITO
FEDERAL
FEDERAL VERACRUZ

1,047 Kms. MANZANILLO

ACAPULCO

Highways Network Railroad Network

Gas Lines

Ocampo
Ocampo
Ocampo
Ocampo
Ocampo
Ocampo San
San
SanDiego
Diego
Diego
de
de
de la
la
la Union
Union
Union San
San
SanLuis
San
San
San Luis
Luis
Luis
Luis
de
de
de la
la
la Union
Union
Union
de
de la
de
de
de la
la Paz
la
la Paz
Paz
Paz
Paz Victoria
Victoria
Victoria
Victoria
Victoria
Victoria

San
San
SanFelipe
Felipe
Felipe Xichu
Xichu
Xichu
Xichu
Xichu
Xichu
Atarjea
Atarjea
Atarjea
Atarjea
Atarjea
Atarjea

Dolores
Dolores
Dolores
Dolores
Dolores
Dolores
Hidalgo
Hidalgo
Hidalgo Santa
Santa
Santa
Santa
Santa
Doctor
Doctor
Doctor
Doctor Mora
Doctor
Doctor Mora
Mora
Mora
Mora
Mora Catarina
Catarina
Catarina
León
León
León
León
León
León Guanajuato
Guanajuato
Guanajuato Catarina
Catarina
Catarina
Guanajuato
Guanajuato
Guanajuato

San
San
SanJose
San
San
San Jose
Jose
Jose
Jose Tierra
Tierra
Tierra Blanca
Blanca
Blanca
Tierra
Tierra
Tierra Blanca
Blanca
Purisima
Purisima
Purisima
Purisima
Purisima
Purisima Silao
Silao
Silao
Silao
Silao
Silao Iturbide
Iturbide
Iturbide
Iturbide
Iturbide
San
San
SanFrancisco
Francisco
del
del
delRincon
Rincon
Rincon del
del
del Allende
Allende
Allende
delRincon
del
del Rincon
Rincon
Rincon
Rincon
Rincon Allende
Allende
Allende

Romita
Romita
Romita
Romita
Romita
Romita
Irapuato
Irapuato
Irapuato
Irapuato
Irapuato
Irapuato Comonfort
Comonfort
Comonfort
Comonfort
Comonfort
Comonfort
Ciudad
Ciudad
CiudadManuel
Ciudad
Ciudad
Ciudad Manuel
Manuel
Manuel
Manuel Salamanca
Salamanca
Salamanca
Salamanca
Salamanca
Salamanca
Doblado
Doblado Juventino
Juventino
Juventino
Juventino
Juventino
Juventino
Doblado
Doblado
Doblado Cueramaro
Cueramaro
Cueramaro
Cueramaro
Cueramaro
Cueramaro Pueblo
Pueblo
Pueblo
Pueblo
Pueblo
Pueblo Rosas
Rosas
Rosas Apaseo
Apaseo
Apaseo
Apaseo
Apaseo
Apaseo
Nuevo
Nuevo
Nuevo
Nuevo
Nuevo
Nuevo Celaya
Celaya
Celaya
Celaya el
el
elGrande
Grande
Grande
Villagran
Villagran
Villagran
Villagran
Villagran
Villagran
Abasolo
Abasolo
Abasolo
Abasolo
Abasolo
Abasolo Cortazar
Cortazar
Cortazar
Cortazar
Cortazar
Cortazar Apaseo
Apaseo
Apaseo
Apaseo
Apaseo
Apaseo
Penjamo
Penjamo
Penjamo
Penjamo
Penjamo
Penjamo Valle
Valle
Valle de
Valle
Valle
Valle de
de
de
de
Jaral
Jaraldel
Jaral
Jaral
Jaral del
del
del
del el
el
el
elAlto
el
el Alto
Alto
Alto
Alto
Alto
Santiago
Santiago
Santiago
Santiago
Santiago
Progreso
Progreso
Progreso
Progreso
Progreso Tarimoro
Tarimoro
Tarimoro
Tarimoro
Tarimoro
Tarimoro Gas Line
Huanimaro
Huanimaro
Huanimaro
Huanimaro
Huanimaro
Huanimaro Salvatierra
Salvatierra
Salvatierra
Salvatierra
Salvatierra
Salvatierra
Yuriria
Yuriria
Yuriria
Yuriria
Yuriria
Yuriria Jerecuaro
Jerecuaro
Jerecuaro
Jerecuaro
Jerecuaro
Jerecuaro Coroneo
Coroneo
Coroneo
Coroneo
Coroneo
Coroneo

Santiago
Santiago
Santiago
Santiago
Santiago
Uriangato
Uriangato
Uriangato
Uriangato
Uriangato
Uriangato
Maravatio
Maravatio
Maravatio
Maravatio
Maravatio
Moroleon
Moroleon
Moroleon
Moroleon
Moroleon
Moroleon Acambaro
Acambaro
Acambaro
Acambaro
Tarandacuao
Tarandacuao
Tarandacuao
Tarandacuao
Tarandacuao
Tarandacuao
Power Network
Ocampo
High and Medium San Felipe San Diego de la Union
Tension
Victoria
Xichu
13.2 to 115 Kv Atarjea

Santa Catarina
Leon Dolores Hidalgo
Guanajuato
San Jose Iturbide
Purisima del Rincon Silao
Allende

Romita

Ciudad Manuel Doblado Sta Cruz de Juventino Rosas

Cueramaro
Apaseo el Grande
Abasolo Villagran Celaya

Penjamo Valle de Santiago Cortazar Apaseo el Alto

Power Line
Tarimoro

Yuriria Salvatierra Jerecuaro

Moroleon
Acambaro
Tarandacuao
Telecommunications

A fiber optics network servicing the 150 km. Bajío industrial

corridor.
2 MB/S transmission speed.
Internet FTP technology speeds: 64, 128, 256, 512, 768, 2000
Kbps. or in E1 multiples.
Extreme circuit redundancy: double and triple fiber rings
around cities, industrial parks and zones, preventing
communications cut-off.
Band width capacity: 2 MB/S.
Fast and reliable integration of private networks for voice, data
and video.
Communications technologies provided by:
AT&T, Avantel, AOL, Prodigy, Axtel,
Terra, and Compaq Net
Air Connectivity

International Flights:
Houston
Dallas
Chicago
Los Angeles
Oakland

National Flights:
Mexico City
Monterrey
Morelia
Tijuana
Puerto Vallarta
Cuernavaca
Cd. Juarez
Acapulco
POLIFORUM LEÓN

Located in the city of León, the Poliforum exposition center is the

largest in México, including a currently operating major exposition
hall of 34,000 m2 . of surface. The total project represents the
creation of a vast urban installation covering 67 has. This facility is
decisively consolidating León and the State as an important
destination center for conventions, as well as for business-related
tourism and recreation.
In-Land Port Project

Multimodal Storage
Customhouse Terminal
of Guanajuato

Guanajuato´s General
Industrial
International Services
Cluster
Airport Central
Labor Force
It is expected that during the next 10 years the labor force
in Guanajuato will increase by more than 538,000, with an
average of 50,000 per year – Present labor increase: 45,000
per year. 2,391,600
2,156,302

1,853,325

Source: INFO

2000 2005 2010

Guanajuato’s Labor Force Projections

 UNEMPLOYMENT* / UNDEREMPLOYMENT** RATES
San José
UNEMPLOYMENT Celaya Irapuato Pénjamo León Silao Villagrán
Iturbide
1998 1.7 3 2.8 3.1 1.2 2.6 3.12
1999 1.1 2.1 1.9 2.2 1 1.3 2.11
2000 1.3 1.6 1.4 1.6 1.2 1.2 1.5
2001 1.7 1.8 1.6 1.7 1.7 1.4 1.8
2002/01 p/ 2.3 1.3 1 1.3 2.2 0.8 1.2
2002/02 2.2 3.3 3.1 3.3 1.3 2.4 3.4
2002/03 2.7 1.2 0.9 1.2 1.1 0.7 1.11
2002/04 1.1 1.5 1.3 1.6 1.3 1.2 1.5
2001 a/ 2.2 1.9 1.7 1.9 1.6 1.5 1.9
UNDEREMPLOYMENT 19.0% 19.3% 16.9% 28.3% 15.9% 16.1% 15.2%
% OF EAP UNDER $3.70
Dlls. (ONE MINIMUM, 12.3% 18.8% 13.0% 32.9% 8.4% 16.0% 11.9%
DAILY SALARY)
% OF EAP WORKING LESS
THAN 32 HOURS A WEEK 36.8% 31.7% 32.6% 44.4% 34.2% 28.6% 27.1%

* UNEMPLOYMENT DATA SOURCE: NATIONAL INSTITUTE OF INFORMATICS AND GEOGRAPHY (INEGI)

**EMPLOYMENT DATA SOURCE: SUSTAINBLE ECONOMIC DEVELOPMENT SECRETARIAT (SDES, STATE OF GUANAJUATO)

EMPLOYMENT AS DEFINED BY THE NATIONAL INSTITUTE OF INFORMATICS AND GEOGRAPHY (INEGI): AN EMPLOYED
PERSON IS SOMEONE WHO HAS WORKED AT LEAST 8 HOURS DURING THE WEEK PREVIOUS TO A (INEGI) SURVEY.
Education
Education A close link between universities, Goverment, and
industry provides well-trained technicans and
professionals to support industrial development.

Educational Offer 2000

•College Graduates 5,363

•High School and Community college 24,693

•Population over 15 years old or over

with technical or administrative skills 73,771

•Population over 18 years old with

a bachelor degree 182,590

•Professional technical schools 114

•Research centers 52
Economy
Economic Structure

Net Value Added Structure of

The State of Guanajuato (%)
Economic Census 1999

Private,
non-financial Fishing Industry
services 0.02%
Mining
10.86%
0.60%
Transports
And comms.
5.48%

Commerce
23.50%

Manufacturing
Construction Industry
1.36% 58.19%
Economic Structure

Net Value Added Structure

of Guanajuato’s Manufacturing Industry (%)
Economic Census 1998

I.- Food, II.- Textiles,

Beverages and apparel,
IX.- Other Tobacco leather and shoes
manufactures 14.98% 15.57%
0.07%
III.- Wood industry
And products
VIII.- Metallic (Furniture)
products 0.32%
machinery
And equipment
52.06%
V.- Chemical IV.- Paper and
byproducts
VII.- Basic metal VI.-Non ferrous substances
Print shops
Working metals And oil
0.69% derivatives And publishing industry
1.30% 2.15%
12.86%
CLASIFICATION OF SECTORS

Shoe Especialization
Leather and products Especialization
Textile and apparel Especialization
Construction Especialization
Mining Especialization
Handycrafts Especialization
Food Industry Growth
Chemical Growth
Commerce Growth
Metalmechanic Growth

Automotive and autoparts Consolidation

Transport Consolidation
Turism Consolidation
Information Technologies Development
Electronics Development
Rate of growth by Economic Sector

Food Ind. 1.61

Cattle 1.39
Light ind. 1.32
Construction- Electrical 1.29
Mining 1.28
Basic Ind. 1.24
Turism and Commerce 1.19
Metalmechanics 1.18
Agriculture 1.16
Others 1.15
Communications and transportation 1.12
Other Agriculture 1.08
Source: SDES.

Guanajuato’s diversified economy accounts for less

vulnerability to unexpected events. The food, cattle, and
light industries show the fastest growth in the State.
Business Environment
Business Environment

•A double ¨A¨ State credit risk

grading by Standard & Poor’s in
January 2002.
•154,000 business establishments
with an average growth rate of 31%
from 1993-2000.
•250 foreign companies.
•A Pro-business Goverment that
facilitates new interprises.
Recent Business
Activity
 NEW ENTERPRISES ESTABLISHED IN GUANAJUATO 1999-2002
(6 MUNICIPALITIES: LEON, SILAO, CELAYA, VILLAGRAN, SAN
JOSE ITURBIDE)
STATE'S TOTAL
NUMBER OF ENTERPRISES: 94 176
JOBS CREATED: 32,750 67,174
INVESTMENT: 2,351.346 MM DD 2,713.88 MM DD

CLOSE-DOWNS IN GUANAJUATO 1999-2002 (6 MUNICIPALITIES:

LEON, SILAO, CELAYA, VILLAGRAN, SAN JOSE ITURBIDE)
INVESTMENT
COMPANY SECTOR JOBS LOST MUNICIPALITY YEAR
LOST MM DD
TESMO S,A DE C,V. APPAREL 550 0.75 CELAYA 1999
CONFECCIONES EXCLUSIVAS DE
APPAREL 21 0.03 CELAYA 1999
CELAYA, S.A. DE C.V.
KERAMIKA, S.A. DE C.V. POTTERY 28 0.25 CELAYA 1999

STATE'S TOTAL 1999-2002

13 CLOSE-DOWNS 6,894 40.67 MM DD
Success Testimonies

“The state of Guanajuato had been

very helpful with hiring programs,
training assistance, financial support
for training, logistical support,
additions and updates to the
infrastructure around the plant, of
such form that our workers arrive from
a good, safe manner to the plant..”

“We have great support for training

and hiring and for the general
development of the company. Since a
practical point of view, after visiting
many parts of México, we found that
the State of Guanajuato was the state
of choice for us, principally for the
incentives programs..”
Quality of Life
Qualiy of Life

 Climate: 20 – 22 0C .
 Permanent residence for more than 5,000 foreigners.
 Tradition, culture, colonial architecture.
 Historical sities.
 First class shopping centers.
 Ample variety of restaurants and culinary traditions.
 370 hotels with over 13,700 rooms.
 612 medical units and 30 hospitals.
 A wide variety of museums and cultural events.
 Relaxation and entertainment, including 9 golf courses.
 Investment
Opportunities
Investment Opportunities

Food industry
Shoe industry
Leather , Hide and Related Products
Textile and Apparel
Chemical
Commerce
Automotive and Autoparts
Metalmechanics
Household Appliances
Information Technologies
Electronics
Aeronautics
FOOD INDUSTRY

Sector’s classification: Growth

Industrial value added (GDP%) 14.97%
Number of enterprises: 4, 923
Direct employment: 39, 657
Export: 286.9 mmdd
Exports share of the States’s total: 4.6%.
7th place at national
level

Main products: Dairy products, meat, canned food, bakery,

beverages.

Remarks: The largest productive chain in the State, along with

agrofood industry.
SHOE INDUSTRY

Sector’s classification: Especialization

Industrial value added (GDP%) 8.9%
Number of enterprises: 3, 548
Direct employment: 66, 688
Exports: 169.1 mmdd
Exports share of the State’s total 2.7%.
Biggest productor in Mexico:
100 million pairs, 12% for
export.

Remarks.- Guanajuato is by far the largest national shoe producer in Mexico.

The most important challege the sector faces is loss of competitivity in some sub-
sectors.
LEATHER, HIDE AND RELATED PRODUCTS

Sector’s classification: Especialization

Industrial value added (GDP%) 2.7%
Number of enterprises: 1, 245
Direct employment: 11, 829
Exports: 133.2 mmdd
Exports share of the State’s total: 2.1%.

Remarks.- As an offspring of the shoe industry, the leather hide and

related products industry has undergone important especialization.
During recent years, this industry has been short in satisfying the shoes
industry’s demands, given a national cattle deficit.
TEXTILE AND APPAREL

Sector’s classification: Especialization

Industrial value added (GDP%): 3.9%
Number of enterprises: 2, 604
Direct employment: 30, 713
Exports: 278.4 mmdd
Exports share of the State’s total: 4.4%.

Remarks.- Guanajuato’s textile and apparel industry boasts great richness

on account of a wide variety of products and productive municipalities and
different levels of specialization. Integrating mainly of micro and small
enterprises, the sector’s national market strategies are notable.
CHEMICAL

Sector’s classification: Growth

Industrial value added (GDP%) 12.85%
Number of enterprises: 972
Direct employment: 28, 057
Exports*: 106.3 mmdd
Exports share of the State’s total: 1.22%.
*Including rubber and plastic products.

Remarks: The chemical and petrochemical sectors are

considered key to the economic development of the State
as vital suppliers to a number of other industrial activities.
COMMERCE

Sector’s classification: Growth

Total value added: 23.5%

Number of enterprises: 74, 163
Direct employment: 181, 552

Remarks: Considered as one of the most important economic

activities in Guanajuato, commerce supports directly about 148
thousand families in the State, at a rate of 2 families per
establishment.
AUTOMOTIVE AND AUTOPARTS

Sector’s classification: Consolidation

Industrial value added (%GDP) 44.8%

Number of enterprises: 53
Direct employment: 11,000
Exports: 4,876 mmdd
Exports share of the State’s total: 78.1 %
Units output: 100,000

Remarks: Starting less than 10 years ago in Guanajuato, the automotive and
autoparts sector has registered an important growth. Outstanding features are the
rapid establishment of suppliers, as well as a solid and integrated productive chain
with the best future outlook.
METALMECHANICS

Sector’s classification: Growth

Industrial value added (GDP%) 3.1%

Number of enterprises: 3, 114
Direct employment: 15, 553

Remarks: Integration of the sector is expected to occur by

means of reinforcing the establishment of micro and small
enterprises. Guanajuato seeks to achieve competitiveness in
this domain favored by a well developed infrastructure,
communications, and an enviable geoestrategic location.
DEVELOPING SECTORS:
INFORMATION TECHNOLOGIES

Classification: Development

Remarks: A four-year plan for the development of a

software industry in the State, called “Software
Guanajuato”, has successfully produced a small but
growing and internationally competitive professional offer.
Promotional efforts are now being made to attract and
shelter Information Technologies operations in the State. In
its early development stages, this industry already boasts
significant commercial software development, as well as
large scale call-centers in the city of León.
DEVELOPING SECTORS:
ELECTRONICS

Classification: Development

Remarks: In its early development stages, the

electronics sector is subjet to the evolution of a market
now stagnant. However, rapid and strategic access to
Mexico’s 100 million people domestic market, as well as
the presence of a thriving automotive sector, and an
abundant, trainable and stable work force make
Guanajuato fertile ground for the developoment of the
sector.
POTENTIALLY NEW SECTORS:
AERONAUTICS

A high wages-related loss of competitivity in the

U.S. and Canadian aeronautics industry make
Méxco a natural alternative for the development
of civil aviation assembly and servicing centers.
Guanajuato would more than welcome and
support any projects of this type.
Incentives
Support for Investment Projects

CRITERIA INCENTIVES

•Number of new jobs

•Amount to be invested
•Location of the project Incentives for infrastructure
development
•Environmental impact •Land and WarehouseFinancing
•Technology •One- stop processing
•Training personnel for up to 3 months.
•Import substitutions •Support for overseas training
•Development zone
•Company commitment with the
community
Guanajuato’s Unique Advantages:
 Geostrategically located.
 Abundant, stable and fast growing labor force.
 A viable cluster of mid-size cities, with
differentiated economies and vocations.
 Unsaturated urban and Industrial infrastructure,
enabling future development.
 Exellent telecommunications.
 Stable, growing economy.
 Stable, pro-business enviroment.
 Wide array of investment opportunities in a
number of sectors.
 Supportive Goverment.
CONTACT US:
Inward Investment Under Secretariat
Victor H. Faucheret
Inward Investment General Director

Telephone: 52(462) 626-92-26 to 35

Fax: 52(462) 626-92-37
Email: vfaucheret@guanajuato.gob.mx
www.guanajuato.gob.mx