PRESENTATION OF INTERNATIONAL

MARKETING

PRESENTED TO: PRESENTED BY:

DR. SALONI P DIWAN ASHA -01
CHARU-03
YOGESH-05
PRODUCTS OFFERED
HALDIRAMS’ AROUND THE WORLD
INDIANS AROUND THE GLOBE…..
(TOP 10)
GUYANA FRANCE

TRINIDAD & TOBAGO

Guyana, country located in the
northeastern corner of South
America. Indigenous peoples
inhabited Guyana prior to European
settlement, and their name for the
land, guyana gave the country its
name. It is the only English-
speaking country of South America.
Since Guyana gained its
independence in 1966, the country’s
chief economic assets have been its
natural resources, mainly its pristine
rainforests, sugarcane plantations,
rice fields, and bauxite and gold
reserves.
CURRENCY LANGUAGE
GUYANESE DOLLAR ENGLISH
1 GUYANESE DOLLAR = 0.34 RUPEE
PORTUGUESE
MACUSHI
AKAWAIO
GUYANA AND NEIGHBOURING COUNTRIES

BRAZIL
VENEZUELA
SURINAME
DEMOGRAPHICS OF GUYANA
POPULATION GRAPH OF GUYANA
URBAN AND RURAL POPULATION
RELIGIONS IN GUYANA
ETHNIC GROUPS OF GUYANA
FESTIVALS CELEBRATED IN GUYANA

1.EASTER
2.DIVALI
3.CHRISTMAS
4.PHAGWAH
 CULTURE OF GUYANA

 Guyanese culture reflects the influence of African, Indian, Amerindian, British,

Portuguese, Chinese, and Dutch cultures. Guyana is one of a few mainland
territories of South America that is considered to be a part of the
Caribbean region.
 Christmas and Old Year's Night (New Year) is the most celebrated time for
Guyanese for food and festivities.
 English is the main language, and Guyana is the only English-speaking country in
South America, though many people in neighboring Suriname also speak English.
PSYCHOGRAPHICS
The food reflects the ethnic makeup of the country
and its colonial history, and includes Ethnic groups
of African, Creole, East Indian, Portuguese,
Amerindian, Chinese and European (mostly British)
influences and dishes. ... Dishes have been adapted
to Guyanese tastes, often by the addition of herbs
and spices.
TOURIST ARRIVAL IN GUYANA
GDP GROWTH IN GUYANA
PER CAPITA INCOME IN GUYANA
MARKET
POTENTIAL
RECENTLY , THE CONSUMPTION OF
JUNK FOOD IN GUYANA INCREASED
DRAMATICALLY WITH 35 PERCENT
OF THE POPULATION NOW
CONSUMING PREDOMINANTLY
JUNK FOOD DIETS DAILY FROM THE
INFLUX OF SEVERAL RESTAURANTS
INTO THE COUNTRY.
COMPETITORS OF HALDIRAMS IN GUYANA
Ease of doing business
 PROCEDURE FOR OPENING BUSSINESS IN
GUYANA
1.SEARCH FOR COMPANY NAME AND RESERVE PROPOSED
NAME.
2.OBTAIN DECLARANCE OF COMPLIANCE.
3.REGISTER COMPANY WITH REGISTRAR OF COMPANIES.
4.FILE FOR TAX IDENTIFICATION NUMBER WITH THE REVENUE
AUTHORITY.
5.REGISTER FOR VAT.
6.REGISTER FOR SOCIAL SECURITY.
7.MAKE A SEAL.
GEORGETOWN
HIGHLY POPULATED URBAN CITY OF
GUYANA.
NEAR INTERNATIONAL AIRPORT OF
GUYANA
TOURIST ATTRACTION
MAJOR PORTION OF FOOD RESTAURANT IN
THE CITY.
POPULATION OF FRANCE
LANGUAGE CURRENCY
OFFICIAL LANGUAGE
FRENCH EURO
BASQUE
REGIONAL LANGUAGES 1 EURO =79.93
ALSATIAN
BRETON
OCCITAN
FRANCE AND ITS NEIGHBOURING COUNTRIES

 BELGIUM
 LUXEMBURG
 GERMANY
 ITALY
 SPAIN
 SWITZERLAND
 ANDORRA
 MONACO
ETHNIC GROUPS IN FRANCE

RELIGION IN FRANCE
AGE GROUPS OF FRANCE
URBAN POPULATION IN FRANCE
INCREASE BY 2030
CONSUMPATION PATTERN IN
FRANCE
PSYCHOGRAPHICS OF FRANCE
1. THE INGREDIENTS
French cuisine is unique compared to the rest of
the culinary methods of other countries because
of its “herby” take on cooking. Some cultures
rely on spice, but the French use a vast array of
herbs to create flavourful and mouth-watering
dishes. The ingredients are freshly picked from
the available local produce resulting to varied
regional dishes.
2. THE PRESENTATION
French food is widely known to be
delightfully presented. Extra care is
given on how beautiful it looks on the
plate, making it not only pleasing to the
taste buds, but to the eyes as well. This is
the reason why modern culinary schools
are highly influenced by the French
cuisine.

3.EAT AT THE TABLE
Food is made to be savoured and it's also made to be
eaten at the table. Well at least that's what the French
think and we're right behind them. And the same even
goes for kids too. The French introduce them to the
table from a very young age, so they get to know it
quite well, by the time it comes to taking them to a
restaurant.
4.CHEESE IN FRANCE
Cheese is an indispensable part of the French meal. It
is always served after the main course and before
dessert. The country is home to approximately 500
hundred different types of cheese with each region in
having its own specialties. In Normandy, you are
likely to eat Camembert and Pont-L’Eveque while in
Burgundy you can expect to see plenty of Époisses
and Chaource on offer. Brie, Beaufort, Chantal,
Munster and Roquefort rank high with French
diners.
TRENDS IN FRANCE
 French spent a whopping 7.3% of their income on their physical
appearance in 2015.
 French people spend 13 more minutes per day eating than they
did in early 2000, they also spend 18 minutes less cooking.
 Even when paying lower prices, the French still expect high quality.
COLOURS IN FRANCE
 YELLOW signifies jealously, betrayal, weakness, and contradiction
 BLUE represents trust, security, and authority, and is considered to be
soothing and peaceful.
 GREEN Not a good choice for product packaging in France,
 RED colour symbolizes love and passion
 ORANGE colour signifies the earth and its importance.
 PURPLE colour stands for freedom and peace
COUNTRY OF FOOD FESTIVALS

Fête de la Fraise (The Strawberry Festival), Limousin

JustRosé (Fête du Vin Rose), Marsannay
Fête de Printemps (The Spring Festival), St Emilion
La Trace du Fromage (The Cheese Trail), Aveyron
Fête du Crabe (The Crab Festival), Audresselles
GDP GROWTH IN FRANCE
DISPOSABLE PERSONAL INCOME
Disposable Personal Income in
France is expected to be
364000.00 EUR Million by the end
of this quarter, according to Trading
Economics global macro models
and analysts expectations. Looking
forward, we estimate Disposable
Personal Income in France to
stand at 371000.00 in 12 months
time. In the long-term, the France
Households Disposable Income is
projected to trend around
389000.00 EUR Million in 2020,
according to our econometric
models.
 MARKET POTENTIAL
•Revenue in the •The average per capita
Snack Food consumption stands at
segment amounts 3.7kg in 2019.
to US$2,391m in
2019. The market
is expected to grow
annually by 2.2%
(CAGR 2019-
2021).

•In relation to total population

•90% of French households have apertiff figures, per person revenues of
denotires(dinner ) once in a week. US$35.43 are generated in
2018.
REVENUE GENERATION
EASE OF DOING BUSINESS
(By WORLD BANK)
FOOD CULTURE IN FRANCE
1.The rise of street food
Street food had a pretty slow
start in France but is now
starting to make waves in
large cities beyond
Paris.
3.In Aix en
Provence, you’ll
now also
find Food-Truck-
Station: a
permanent
“village” of street
food
2.Back in 2013, reports
showed that a
massive 54% of restaurant
sales in France were
accounted for by
fast food chains.
.
4.The French street
food scene has
flourished so much in
recent years that the
country even hosts
the Street Food
International
Festival too.
TOURIST ARRIVAL IN FRANCE
PROCEDURE FOR OPENING RESTAURANT IN FRANCE
REGISTRATION OF THE COMPANY
 In order to register a company for opening a restaurant in France
 choose one of the legal structures provided by the French Company Act;
 prepare all the supporting documents related to the registration of the company;
 finding a suitable location and opening the company’s bank account which take the longest time;
 applying for the necessary licenses and hiring specialized personnel for the food establishment.
LICENSES AND PERMITS
There are several licenses which must be obtained by a restaurant in France.
Also, it must obtain certain authorization and undergo inspections from the local authorities.
• The following special requirements apply when opening a restaurant in France:
 it must undergo inspections from the police department and the Department of Social Protection;
 it must obtain certain licenses related to the opening and closing hours and on the protection of minors;
 regular inspections will also be carried out by the general town council representatives;
 it must apply for one or more liquor licenses, based on the types of drinks served.
ONLINE AND OFFLINE PURCHASES
COMPETITORS
WHY TRINIDAD & TOBAGO?
Trinidad and Tobago is the third wealthiest country in the
Caribbean as well as the fourth-richest country by GDP
(PPP) per capita in the Americas. It is recognised as a high-
income economy by the World Bank.
TRINIDAD & TOBAGO AND NEIGHBOURING
COUNTRIES
LANGUAGE CURRENCY
OFFICIAL LANGUAGE TRINIDAD & TOBAGO DOLLAR
ENGLISH T & T DOLLAR = 10.42 INR
REGIONAL LANGUAGE
TOABAGIAN CREOLE
TRINIDADIAN HINDUSTANI
CARIB
SHEBAYA
RELIGIOUS GROUPS IN TRINIDAD AND TOBAGO
ETHNIC GROUPS OF TRINIDAD & TOBAGO
FESTIVALS CELEBRATED
 Carnival
 Easter Weekend
 Phagwa/Holi
 Spiritual Baptist
 Tobago Jazz Festival
 Corpus Christi
 Tobago Heritage Festival
 Emancipation Day.
ORIGIN OF CULTURE IN DIVERSE TRINIDAD & TOBAGO
Trinidad and Tobago boasts of its diverse people with its equally diverse cultures. This
resulted from the many colonizers, as well as labourers and slaves, who were brought to our
twin island Republic.

 AFRICAN FOOD
 EAST INDIAN FOOD
 CHINESE FOOD
POPULATION OF TRINIDAD & TOBAGO
POPULATION ACCORDING TO AGE GROUP….
POPULATION RATIO IN TRINIDAD & TOBAGO
HOUSEHOLD EXPENDITURE
GDP GROWTH RATE
URBAN AND RURAL POPULATION
COMPETITORS
PER CAPITA INCOME OF TRINIDAD & TOBAGO
DISTRIBUTION OF FOOD SERVICE SALES IN
TRINIDAD & TOBAGO
EASE OF DOING BUSSINESS
CHAGUANAS
HIGHLY POPULATED
FASTEST GROWING CITY
MOST DEVELOPED AND SAFEST CITY
TOURIST ATTRACTION
 WHY FRANCE??
France is the world’s 5th largest economy, and the 2nd largest in Europe,
following Germany.
Increasing disposable income and trend to dine out.
Increase trend of snacks and house parties once in a week in 90%
households.
Business process and etiquette in France doesn’t differ largely from that of
the UK.
Ease of doing business rank -32
Good purchasing power – From the population size we can deduce that
France has a very good purchasing power. GDP for the country in 2016 was
reported at EUR2.42 trillion while GDP per capita was EUR42,000.
Spend 20.5% of total income on food.( acc to OECD)
Attracts a large number of tourists.
The fast food market is worth 34 billion euros in France and benefits from
an ever-increasing demand: fast food represents 40% of the total restaurant
market and is the sector with the best growth.
 WHAT WE ARE GOING TO OFFER??
BAKED FRENCH FRIES…….

1. LIST OF INGREDIENTS
2. NUTRITIONAL LEVEL
3. VITAMINS
4. MINERALS
5. LANGUAGE USED-
FRENCH
6. DIP-CHEESE DIP
,PARSLEY DIP
 I HALDIRAM’S
MENU

FRENCH FRIES INDIAN

CHINESE
VEG NOODLES RAJKACHORI
VEG FRIES RICE PAV BHAJJI
CHILLY PANEER BHEL PURI
VEG MANCHURIAN PULSES SAMOSA
CREPES POTATO SAMOSA
NOODLES SAMOSA

FREE WITH AN ORDER A DAY

OUR EMPLOYEES
WE WILL BE HIRING THE NATIVE
PEOPLE OF FRANCE SO THAT WE
DO NOT FACE ANY PROBLEM IN
TERMS OF LANGUAGE USED AND
GESTURES
ATTITUDE TOWARDS VARIOUS ADVERTISEMENTS….
ADVERTISING IN FRANCE……..

BILLBOARDS

DIGITAL AND NON DIGITAL BUS SHELVES

WHY TV COMMERCIAL ?

 About 97.6% of households are equipped with a

television set, which is the most effective media
when it comes to contribution to the act of
purchase. Television advertising has a great
influence on the French consumers' behaviour. An
advert early evening during a television game will
reach the biggest number of viewers.
(BY OECD)
 PRINT AD

www.haldiramsfrance@gmail.in
WHY PRINT AD ?
 Written press however contributes to 14% of
purchases. Slightly under 2/3 of French citizens
read at least one newspaper or magazine a day.
Advertising published in this form helps the
consumer in his decision whether to purchase or
not, and informs him of special offers. It does
have an impact, as the reader can digest it at his
own pace.
PRICING STRATEGY
Penetration Pricing
Penetration pricing is the act of setting the initial sales price far
lower than what the normal
selling price would be in order to infiltrate the market. The goal
behind penetration pricing is
to appeal to a broader audience and increase market share. Fast-
food restaurants often utilize
penetration pricing when introducing a new menu item. For
example, a restaurant may set the
initial sales price of new item at 99 cents. After the introductory
period, the sales price will increase
significantly.
TAXES TO BE PAID………..

 The tax on food and drink in restaurants

and cafés in France used to be a
lofty 19.5%.
 "TVA 5.5%" (Value-Added Tax 5.5%)
 All taxes and service charges are included
in the price on the menu
 15% service.
PRICE OF FRENCH FRIES….

FRENCH FRIES = 12 Euro = 12*81 = 972 Rs

TVA = 5.5% = 0.471 Euro
SERVICE TAX = 15% = 1.28 Euro
TOTAL TAX = 1.679 Euro
POSITIONING
ATTRACT WIDE NUMBER OF CUSTOMERS
OFFERING THEM AFFORDABEL, HEALTHY
AND DELICIOUS ITEMS. WE ARE
TARGETING CHILDREN ,ADULTS AND
EVERYONE IN BETWEEN.WE ARE
ASSOCIATING OUR BRAND WITH FUN ,
LOVE , HAPPINESS AND HELATHY.
MEDIA STRATEGY
FOR OUR MEDIA STRATEGY WE
HAVE DECIDED TO FOCUS ON 3
MAIN COMMUNICATION AVENUES
: THE INTERNET , TELEVISION
AND PRINTED MEDIA.
 MEDIA SCHEDULE
 PRINT AD – 2 TIMES A
WEEK
 Le Monde.
 Le Figaro. TELEVISION
 Libération. 6 TIMES A DAY
 Le Parisien/Aujourd'hui en France.
 Metro/20 Minutes.
 L'Equipe.
TOP 10 LARGEST CITIES OF FRANCE
 PARIS
 MARSEILLE
 LYON
 TOULOUSE
 NICE
 NANTES
 MONTPELLIER
 STRASBOURG
 BORDEAUX
 LILLE
 PARIS
 TOURIST ATTRACTION
 MOST VISITED CAPITAL IN THE
WORLD
 WORLDS LEADING BUSINESS
AND CULTURE CENTRES

POPULATION DENSITY
COST OF LIVING IN PARIS
MARSEILLE
OLDEST CITY IN
FRANCE
SECOND LARGEST CITY
NATURAL HERITAGE
AND LUSH PARKS
TOURIST ATTRACTION
EATING OUT IN MARSEILLES
 BIBLIOGRAPHY
https://www.parisescapes.com/paris_groceries_cost.html
https://lifeintrinidad.com/trini-food-origin/
https://en.portal.santandertrade.com/analyse-
markets/france/reaching-the-
consumers?&actualiser_id_banque=oui&id_banque=0&memoriser_cho
ix=memoriser
https://www.parisescapes.com/paris_groceries_cost.html
https://lifeintrinidad.com/trini-food-origin/
http://www5.agr.gc.ca/resources/prod/Internet-Internet/MISB-
DGSIM/ATS-SEA/PDF/5502-eng.pdf
https://www.byrdie.com/french-haircare/slide7
https://www.statista.com/statistics/436517/potato-crisps-tortilla-and-
corn-snacks-brand-france/
https://www.statista.com/statistics/452064/most-valuable-french-food-
brands/
https://www.talkinfrench.com/guide-french-food-habits/
https://tradingeconomics.com/france/disposable-personal-income
https://tradingeconomics.com/france/ease-of-doing-business
https://www.capitatranslationinterpreting.com/doing-business-in-
france/
http://www.lawyersfrance.eu/open-a-restaurant-in-france
 ACKNOWLEDGEMENT

We would like to express our special thanks of gratitude

Saloni Mam who gave us the golden opportunity to do this
wonderful presentation. Thus providing us the exposure of
marketing in our classes.