Marketing Strategies Of

MC Donald’s And Burger King

McDonald’s
1. Established in 1955
2. Franchise spans around 36,000
locations across 120 countries
3. Employs 1.5 million people
4. Domestic Mc Donald’s outlet
brought $32 Billion in 2016
5. They serve 65 million meals per
year
6. In USA, 70% of sales are driven-
through McDonald’s
• India is the 95TH country where
McDonalds opened its franchise
• The first McDonald’s restaurant opened
on Oct. 13, 1996.
• The first restaurants was opened in New
Delhi
• Total restaurants of mcdonald in India is
430.
• Recently Mcdonald has announced of 163
restaurants are going to shut down
a. Hamburgers And
Sandwiches
Products
b. Chicken And Fish
c. Salads
d. Snacks And Sides
e. Beverages
f. Deserts And Shakes
g. Breakfast/All-Day
Breakfast
h. McCafe