EXAMPLES OF

GREEN MARKETING
 SBI GREEN BANKING PROGRAM
 By using eco & power friendly equipment in its 10000 new
ATMs, SBI has not only save power costs and earned carbon
credits, but also set the right example for other to follow.
 SBI became the first Indian bank to harness wind energy
through a 15 megawatt wind farm developed by Suzlon
Energy.
SBI is also entered into green service loan as “Green
Channel Counter”.
SBI provide many services like:
 Paper less banking
 No deposit slip
 No withdrawal form
 No money transactions form

All these transactions are done through SBI shopping &

ATM cards.
State Bank of India turns to
wind energy to reduce
emissions. The wind project
is the first step in the State
Bank of India’s green banking
program dedicated to reduce
of its carbon footprint &
promotion of energy efficient
processes, specially among
the bank’s clients.
LEAD FREE PAINTS FROM KANSAI NEROLAC
Kansai Nerolac has worked on removing hazardous heavy metal
from their paints.
The hazardous heavy metals like lead, mercury, chromiul , arsemic
& antimony can have adverse effects on humans.
Lead in paints especially process danger to human health where it
can cause damage to central nervous system, kidney & reproductive
system.
INITIATIVES BY MC DONALD’S
Fast food giant Mc Donald’s is trying to show customers its “greener” side
with a new institutional marketing effort ”Global Best of Green”.
Initiatives under taken by Mc Donald’s include :
 About 80% of packaging used by Mc Donald’s Europe comes from
renewable resources.
 US restaraunts location recycle about 13000 pounds of used cooking oil
per year on average.