Professional Documents
Culture Documents
By
APANSHULA MISHRA
VIJETTA THAKUR
INTRODUCTION
Tech Mahindra was incorporated as a joint venture
between Mahindra & Mahindra and BT plc in 1986
under the name of „Mahindra-British Telecom‟. Later,
the name was changed to „Tech Mahindra‟, in order
to reflect the diversification and growth of the client
base and the increased breadth of service offerings.
Incorporated in 1986
● Customer first
● Professionalism
● Commitment to quality
BUILD
Set-up the facility and infrastructure, staff the development center, and
establish knowledge transfer
OPERATE
Manage the offshore organization: Program Management, Development,
QA, maintenance, enhancements, and product support
TRANSFER
Register a new offshore subsidiary for the customer, transfer assets, and
handover operations
STRATEGY
Strategy use a six pillars
a) growth from existing clients
b) Diversification into new geographies
c) Capability augmentation rough acquisition
and joint venture
d) strengthening the the brand in Indian and
global markets
e) Increasing productivity and efficiency
f) Maintaining high quality employees
SALES AND MARKETING
Sales term identified sales opportunities to
existing and potential clients and was spread
across the world.
The global sales network comprised 16
officies in 11 countries.
The marketing strategy involved forming
relationship with packed software vendors
and equipment manufactures to jointly
pursue solution integration opportunities
with TSP clients.
PROBLEMS
"No Concerns towards Health and Wellness of
its employees”
http://anikeshkumar.blogspot.com/2009/07
/discrimination-harassmenttech-mahindra.ht
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