 BeaverTails is a Canadian chain of pastry stands operated BeaverTails Canada Inc.

 The chain originated in Killaloe, Ontario in 1978 and opened its first store in Ottawa
in 1980.
 BeaverTails also offers savory products including poutine and BeaverDogs and a
range of ice cream, gelato, and cold drinks
 BeaverTails received media attention in the US and Canada when it was served at the
Canadian embassy during the first inauguration of U.S. President Barack Obama.
The product was also mentioned in newscasts during the lead-up to his visit
to Ottawa on February 19, 2009, as an example of how Canadian businesses were
participating.
 Problems faced by BeaverTails
 Employee Motivation
 Lack of motivation to the employees is currently the biggest issue the
company is facing.
 The employees of BeaverTails have no motivation, therefore they just do
their minimal best, so they can get through the workday which causes
productivity concerns.
 Customer service suffers when employees have no motivation. If the
employee doesn't care about being at work, he certainly doesn't care about
the company’s vision or the success of the company.
 An unmotivated employees comes late for work and he doesn't seem to jump
in to work with any level of positivism. He is there for his paycheck and
expects his paycheck to arrive when it is due and in the correct amount, but
he's unwilling to take on any additional responsibility.
 VISIT EXPERIENCE

 Face to Face Chat with Melissa Chand.

 Made Live Observations of the store

operations.

 Discussed about Possible solution to the

current problem.

 Finalized on few Initial Recommendation Ideas

 Initial Recommendations
 Give staffs more responsibility and decision-making powers (such as shift
time).
 Give employees chance to learn, give them information about
BeaverTails’s products & services, history, culture, and provide lectures
about business management, leadership.
 Update employees about company information, especially if it is likely to
impact their work.
 Discuss about customer feedback, product improvements, foster the habit
of daily meeting or communication with every employee.
 Open door policy, which means encourage staff to discuss concerns, share
ideas and talk freely.
 Congratulate employees on their personal life events such as wedding, new
babies.
Analysis of Recommendations
 Thanks you note –
 1. Based on our visit to the outlet mall branch, we received a
good feedback on this recommendation.
 2. The store contains a board but is ineffective.
 3. Companies like Google use it as a motivation tool for their
employees.
 4. Will act as a non-monetary tool which is cost effective.
Employee of the month award
 1. This award will be given on a monthly basis based on the
performance.
 2. Since it is monetary, the motivation factor will be greater that
the non-monetary tools.
 3. The award will continuously keep them motivated to contribute
more because it is given on a monthly basis.

Milestone award
 1. Once in six months.
 2. Higher amount to be designated towards this award.
 3. Expensive option, but can give long term motivational goals to
the employees
 4. Based on the performance and customer services provided.
Conclusion