Codes and

Conventions
Same Theme and Message

In each advert there is a consistent theme and message which is

that this product will beat germs through the simplistic game of:
rock, paper, scissors
Same Logo

The logo in all these adverts is placed in

the same position being consistent, for
these adverts the logo is small and out
of the way suggesting it isn’t important.
Same Slogan

The slogan is situated

in a similar position in
each advert and is the
same throughout each
advert, it is the same
size and has the same
font.
Font

The font is the exact same in each advert and is the same colour,
here it stands out from the image and suggesting that it is important
Image

In this image it is highlighting the different products of their products and

variations of coca-cola. The colours in the image stand out and draw in
attention due to the colour scheme of red and white, the red is important as
it the recognition colour of coca-cola and is presented on this advert for
this reason.