Comparing two mobile phone adverts

Motorola Sony Ericcson

A “Z” that refers to the name of the product. The logo is green, and it is a circle, it is green and
logo used? white.

The two main colours are Blue and Orange. Other The main colour in the ad is pink.
colours colours seen in the ad is black and white.

There is one man representing the ad, showing his There is one women holding the product, to show the
people? strength like a sharp razr, the also refers to the name world that the product is easy to carry and very
of the brand. entertaining.

slogan

Persuasive
techniques

font

images

language
devices
Write a comparison of the two mobile phone advert. Comment on:

- The images used These two adverts have lots in common and can be compared. The first advert has a man
- The language representing the advert showing his strength and abilities, he is as sharp as a razer, this refers
- The persuasive technique to the name of the product “Razr”. The ad also shows the product which is the all new Razr
- Other language devices phone. This can also be linked in the second advert where we can see a female holding the
- Structure/organization product in her hand to show the people that it is easy to hold and very entertaining to use.

The language used in both of the adverts is simple and persuasive. The slogan in the first advert
is “Sharper than ever” This slogan is easy to use and very understandable. On the other advert,
the slogan used is “The light of my life”. This means that the product is the light in the life of a
person would be that phone/ new product.

The first advert is really persuasive and convincing. The slogan and explanation of the product is
really good and tells us a lot about the product. It also tells us about its physical shape, the
product is strong and sharp and cannot be easily broken. The second also shows a slogan
which is persuading because people want something that will lighten up their life, the explanation
shows lots of positive comments about the product.

In the second advert, simile can be seen. The slogan shows “The light of my life” The creator of
the advert linked the phone to a light, which is pretty smart.

The structure/ organization of both adverts is really good, we can see the name of the product,
the picture, the model, the slogan, the explanation and the website to access it and look at the
product in more detail. I am a fan of both adverts and I believe that they are both on the same
level.