AN OPPO A96 ADVERTISMENT’S ANALYSIS

GROUP 7:
1.M.Maulana Arifudin (Leader)
2.M.Ibnu Syaputra
3.Loksa Leonel P.
4.Salwa Lithuania A.
5.Rina Apriana

SMA NEGERI 5
JL. MANUNGGAL 22 BOGOR
2023
1.1 Linguistic Analysis

Choosing the good words and advertising sentences conveyed verbally by The actor in this
advertisement show the advantages this product. Use simple words so people can easily
understand what is meant.
The sentences conveyed orally are:
Vocal Sentences Implied Meaning
It’s in your hand Promoting that the handphone fits in the
hand.
The power to create Promoting the product can create anything
you want like create a photo,video,etc.
The power to pave your own way Promoting a product can be a guide to the
destination we want to go to.
The power to connect Promoting the product has a good
connection.
The power to recharge Promoting a product can fast battery
recharge.
Bounce back faster Promoting the product can be used quickly.
The power to endure and last longer Promoting the product can be used for a
long time.
The power to be great Promoting the product can make you has a
power.
It happen by design Promoting the product has a good design.

Written Sentences Implied Meaning

256 GB ROM This product has a exstensive storage
8GB + 5GB RAM This product can multitasking the program.
Dual speakers This product has a good noise.
33W Supervoc This product fast battery charging.
5000 MAH lost-lasting battery This product has a battery that is durable and
 long lasting.
90Hz colour rich punch hole display This product offers greet color.
1.2 Visual Analysis

Bright color

Visual Editing

The colors choosing in this oppo advertisement is so modern and the light
changing visually pleasing for the viewer. The editing is very cool and
interesting, the model background is gamer, so the editing matching with the
model background, and coupled with a background that is outside the room
makes the video look more attractive and pleasant to watch.
1.3 Audio Analysis

Choosing an interesting backsound keeps the audience interested and

carried away happy with fun music. The beat from the music suiting every scene
that are showed up.

1.4 Gestural Analysis

The gensture explained the use of the item. They in the ad look very real and
natural.When they take a photo, playing game, listening the music that look like
explaining the use of the item and the advantages of the item.
1.5 Spatial Analysis

Simple concept but great. The lighting when they in nature is very comfy. The
way they combined the nature concept and modern concept absolutely great and
amazing. Black combined with purple look great.
2. Conclusion
From the analysis carried out, we conclude that the Oppo A96
collaboration with international blacklist advertisements is very good at
advertising products. The selection of appropriate colors, the sound of music
and songs that accompany the ad look very distinctive and creates an interesting
impression. The way the model advertises is also very good. Lighting and
shooting techniques are very accurate. Despite its short duration, this ad has
succeeded in leaving a distinct impression on the audience and enticing the
audience to buy.