BUSINESS PLAN

HANNA MAE GAPAS

SAN SALVADOR, LIPA CITY
gapashannamae5@gmail.com
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TABLE OF CONTENTS: PAGE

EXECUTIVE SUMMARY: ………………………………………………………………………… 3

STATEMENT OF PURPOSE: ……………………………………………………………............ 4
BUSINESS DESCRIPTION: ……………………………………………………………………... 5
PRODUCTS AND SERVICES: ……………………………………………………………. ……. 7
MARKET ANALYSIS: ……………………………………………………………………………… 9
a. MARKETING STRATEGY …………………………………………………………….. 9
b. COMPETITION ………………………………………………………………………… 10
c. CUSTOMERS …………………………………………………………………………... 11
PRODUCT/OPERATIONS: ………………………………………………………………………...13
APPENDICES: ……………………………………………………………………………………….14

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EXECUTIVE SUMMARY

Like in most other aspects, quality comes at a price, but you need to understand that some

things, like your health, are much more important. Another point that you should consider is the

fact that quality products last much longer than their cheap counterparts, which means you

don’t have to buy a similar product every now and then. If you’re still not sure which

earphones you should get, consult an expert from your local store or read what other people

have posted online about their experience with various earphones before making the decision.

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STATEMENT OF PURPOSE

This business plan is all about ZipPhone. This is beneficial to all and it provides a good quality

of sound, comfortable to wear and it is not hustle to fix the cords because it is design as

zipper so that whenever you wanted to wear just zip it and it can make your hands free while you are

busy working and have an important call to attend. Most teachers, adults and teens use their phones

without any sort of sound or music. Earphones are important in this day, especially in a

working or learning environment. Even when you aren’t working or in school, earphones can be

used for fun, like listening to music or watching videos. Teens most used earphones because music

can provide for only their ears to hear and music to teenagers is everything because it helps us

speak their minds and feelings without actually speaking. It’s the earphone they crave, but it’s

feeling of not being alone.

One of the reason why everyone especially teenagers buys earphones because some

endorsers are celebrities and they know the quality of it is good and worth to buy. So, this one

ZipPhone can range for about Seventy Pesos (70.00) to One Hundred Pesos (100.00). This one is

not expensive at all but have better quality and it can last that long or sound that good.

When preparing this business, company will loan at least 50,000 pesos for the materials

needed like the outer earbud, shell, magnet , diaphragm, coil, earphone cords, speakers,

controller, and jack. The parts will be using are for high definitions and can last longer.

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BUSINESS DESCRIPTION

The Mission

 Give users a very high definition earphones that give them supreme sound and help them to

listen and enjoy music.

The Vision

 Have an earphone brand to most people and know this brand as a good one.

ZipPhone will provide customers with a unique and

innovative environment for enjoying listening to music.

ZipPhone, soon be located in SM Lipa and other mall in

Batangas. The opening date will be on January 1,

2021, 8:00 am and ZipPhone will be having a Buy 1

take 1 for only 120.00. ZipPhone will hire employees for

managing the shop like the manager, sales manager,

cashier, and guard.

Design of this ZipPhone is can be Glow

in the Dark or just the normal Earphone

color it can be color White, Black, Blue,

Orange, Red, Yellow, Green, Purple,

Grey, and Pink.

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 ZipPhone start up costs will cover equipment, for the renovation of site, and capital to

cover losses in the first year and the communications equipment necessary to get its

customers online. In addition, costs will be allocated for the purchase of equipment for the store.

Glasses where ZipPhone will be put. The site at second floor in SM Lipa will require funds for

renovation a site. A single estimated figure will be allocated for this purpose. The

renovation/modification cost estimate will include the costs associated with preparing the site for

opening business.

Promoting this ZipPhone by social media, flyers, free commercial or video made and

posted online and promo for example Buy 1 Take 1 or 20% off. It is very useful especially to

those who are working because it can help for them to answer the call immediately even you are

working.

This ZipPhone is not costly at all so before you buy an earphone like this one you need

to consider first the cost because there are some instances that you buy an earphone

because of its lowest price but it is not worth it at all, so you just waste your money buying it

without knowing if it is good and it can last long. Second one is you need to know the quality of

the product you will buy so suggest If you want to buy an earphone choose what is the best

and what is known earphone that is good.

There’s no denying that choosing the right earphones can be a quite challenge. After

all, there are so many models next available on the market, all of which claim to have the best

sound and be of the best quality, that finding the actual best one can get overwhelming quicker

than you think so buy this earphone “ZipPhone” because you do not have regret in the end. It

fits the budget well and the quality is so good and best quality.

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PRODUCT AND SERVICES

ZipPhone (Zipper Earphone) is a unique earphone that lessen the stress to fix the cords

of it. It is design as a zipper because unlike the normal earphone with wire, if you don’t have

case of it, it can be damage because of tie cords.

If the headphones line is instead by the zippered, I believe it is not only smart looking but

also more convenient for receiving. However, our designer show the unique zipper earphone

wire which is made by a long earphone zipper wire composition from the jack to the ear plugs,

headset zipper on each side of the inside have a headset with ordinary as conductor.

　　The zipper headphone wire is also known as electronic date wire. What differs it from the

ordinary headphone is the characteristic headphone zipper wires with mutual cooperation zipper

body. However, this two headphone wires with the zipper body can pull zipper up and down by a

zipper head. What’s more, there is even a volume control switch on some of the zipper

headphone wires. The zipper headphone wire adopts single head and end-closed zipper

technology which can fix both ends of the zipper headphone wire to prevent the zipper head from

slipping.

　　Both the appearance and the function of zipper earphone are quite the fashion trend. Be

careful and do not hold zipper with your shirt, hair or skin together!

QUALITY OF THIS ZIPPER EARPHONE:

1. Excellent Sound Quality – this zipper earphone has a high definition audio and you can

hear the words are clearly .

2. Superior Comfort – It doesn’t have sound good , but it feels good when you wear them.

3. Extreme Durability – It can last long than the other cheap ones.

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 THERE ARE THE BENEFITS OF THIS ZIPPER EARPHONE COMPARED TO OTHER

CHEAP EARPHONE:

1. Better Isolation from the outside World.  Earphones allow a much greater immersion,

because they can cancel out the outside noise and any similar distractions.

2. Better Experience. As mention before, it doesn’t have good sound, but also the experience

when you wear it, is so good.

3. The ability to focus. One of the most important benefits of quality headphones is your

ability to focus on the task you’re supposed to do. Whether you’re studying, reading, or

doing some other work, you’d definitely appreciate not being distracted by

unnecessary noise.

4. Easy to use. Quality headphones allow you to control the volume or you can simply

take them off if you find yourself in a situation where you need to be exposed to the

sounds and conversations around you. The flexibility offered by quality headphones

lets you be in control of how and when you use them, so that you can enjoy the benefits

they offer without having any negative effects on your performance or even life.

5. Don’t damage your hearing. Although headphones are often seen merely as a

fashion accessory, quality products are also vital for your health, since they help you

not be exposed inappropriate volumes, static or humming noises which could really

affect your hearing. You may wish to buy a pair of headphones simply based on the

design, but you also need to understand that there’s so much more to making the

right choice. So, first check the quality and narrow your search before choosing your next

pair.

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MARKET ANALYSIS

MARKETING STRATEGY

The Zipper Earphone company marketing efforts are to raise awareness of the

earphones and to raise awareness of their cause. In terms of marketing though there is not a

much of a presence They have had much free publicity which is excellent, from reviews of the

earphones in magazines and websites to the earphones being featured on the Today show. It

has helped to get their “foot in the door” of the earphones market as a whole. Another avenue

they have taken to help market the existence of their company is through videos on YouTube.

This though has not reached a great audience because they are simple videos on their channel

and they only advertise mainly to people who subscribe to the channel. Another way they advertise is

their products being sold in stores. This brings about awareness of the products to customers of

these stores. They also have social media accounts on Facebook and Instagram, but the

advertising is only limited to the people who follow these accounts. In general, these elements

have seemed to pay off overall but, in order to broaden the customer base more needs to be

done within these elements and outside them.

COMPETITION

Xiaomi Mi In-Ear Headphones Piston 3 - The Mi In-Ear Headphones Piston 3 come with a

clean, minimalist design and slightly brushed metal finish. The main body is ergonomically

angled to fit into the ears, which, due to the silicone earbuds, doesn't hurt. The Mi In-Ear

Headphones Piston 3 use a braided cable, which is less prone to get tangled up into knots. The

remote control has three buttons, including the volume + and volume – buttons flanking the third

button used for music control and taking or declining calls. In terms of audio experience, its bass is

good, but not over the top. With crisp mids and highs, the overall sound quality appears
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balanced. The Mi In-Ear Headphones Piston 3 are available in as many as five attractive color

options.

SoundPEATS - is a popular name among audio device manufacturers, and the pair of

earphones listed here are worth it. A durable battery, great sound quality, and a built-in

magnetic design are some of its exclusive features to deliver superior performance. The

SoundPEATS Q30 Plus Bluetooth Earphones offer high-fidelity stereo sound with aptX codec

technology, and they are compatible with most of your gadgets. When it comes to comfort and

convenience, the SoundPEATS Q30 Plus Bluetooth Earphones weigh in at 15g which is ultra-

light and it comes with soft earbuds as well. The 55mAh dual Lithium Polymer battery

provides 8 hours of non-stop playback and up to 100 hours of standby time. The reason for

including the SoundPEATS Q30 Plus Bluetooth Earphones in our list aside from the great audio

quality is mainly due to its price being under PHP 1,000. It'd be difficult to find another pair of

Bluetooth earphones in this price range with a brand and performance at this level.

JBL T210 In-Ear Headphones - These in-ear wired headphones from JBL are all about

precision. The 1-button remote with microphone design makes it convenient for music lovers

and working professionals alike. These earphones feature a tangle-free flat cable that won't

tangle up in knots. The metallic-finished housing catches everyone's eyes and the lightweight

feel will impress users further. The 8.7mm drivers coupled with JBL Pure Bass sound pump

up every tune you listen to. The JBL T210 In-Ear Headphones are fully compatible with Apple

and Android devices. Daily use is not an issue with these robust and durable earphones. You

can choose from three colors that come with this model. Considering the price, it offers a great

value for less investment. [ CITATION Vin20 \l 13321 ]

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JBL T110 In-Ear Headphones - In case you love hefty bass, the JBL T110 is designed for you.

Using a pair of 9mm drivers, it punches out some serious bass in keeping with the JBL Pure

Bass sound tagline. The good thing is that despite the plenty of bass, the mids and highs are not

overshadowed as they remain clear along with crisp vocals. The JBL T110 comes with an in-line

microphone with single button control for calls and playback. The call quality is good, but

unfortunately, you don't get a volume control button. Though built with plastic, the JBL T110 feels

sturdy and well-made. It is also lightweight and fits snugly into the ear canal thanks to the slight

bending at the ear tips. The 3.5mm obtuse-angle jack fits well while the cable used is flat to prevent

irksome tangling.

SoundMAGIC ES30C In Ear-Headphone with Mic - SoundMAGIC may not be as famous as

JBL or Sennheiser, but they surely know how to make great-sounding quality earphones. The

SoundMAGIC ES30C wired in-ear headphones, priced a little under PHP 1,000, is a value for

money device, offering a premium experience. The SoundMAGIC ES30C's bass-pronounced

studio-level sound and the robust metal construction make it ideal to be used in gaming and

outdoors. Equipped with an integrated HD microphone and volume control, it can handle calls

and manage music playback. There is also adaptive noise cancellation, which works pretty fine.

The ES30C uses an oxygen-free copper wire core and a gold plated plug, which reduces sound

distortion. Its use of durable aluminum further preserves the sound better than the plastic-built

earphones.[ CITATION Vin20 \l 13321 ]

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 STRENGTH WEAKNESS OPPORTUNITIES THREATS

1. Known for it’s 1. Small Product 1. Celebrity 1. People making

brand. Line. Endorsers. fake news about

2. Using Zipper 2. Small size 2. Lower Price but the lower price

Earphone to company. sounds good. earphones.

introduce it’s 3. New to the 3. Expand the 2. Many

own brand. market. brand. competitors.

3. Stylish look with 4. Weak 4. Demand for 3. Changing

a variety of marketing. earphones are customer tastes.

colors. increasing. 4. Consumer

4. Product Quality 5. Demand for Loyalty with

5. It is good for earphones with existing brands

everyone. unique features

are growing.

[ CITATION Chr16 \l 13321 ]

CUSTOMER

Zipper Earphone current customers tend to be the hipster crowd. Their age runs from

16 to 40, they tend to be people who love music but also have a taste for fashion, specifically

the hipster fashion mindset. To the current customers, over the earphones are somewhat of a

necessity to them. It helps portray to the public that they are fashionably “in” as well as lovers of

music in general. As far as potential customers go, they could be considered audiophiles. This

term meaning that they crave earphones that provide extraordinary sound and do not care about

the cosmetic appeal of them. Zipper Earphone adhere to these basic features of their customers.

They provide a product that is different than any of the other products offered in their market. This is
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because the Zipper Earphone are made from electronic providing a different yet exceptional

listening experience than other earphones. They also have a strong cosmetic appeal which hints

towards the more fashionable side different than any of the other products offered in their market.

This is because the Zipper Earphone are made from electronic providing a different yet

exceptional listening experience than other earphones. They also have a strong cosmetic

appeal which hints towards the more fashionable side which the customers strive to find in over-

earphones. Customers also like the ability to talk on the phone with the use of their

headphones. Zipper earphone provide that with an in-line microphone. Zipper earphone are

available in small businesses and small record stores across the Philippines.

PRODUCT/OPERATIONS

For Operation plans, the personnel who are in charge is the owner. The owner will

provide all the needs and she will manage all the things that her business will needed. Operations

will be handled by the owner and the cost or amount needed is about 50,000. It will divide by the

materials and also for renovating the store inside the mall. The owner will hire staff but only

the owner will manage her store on her own. The first step is to buy materials. The second

one is to make it to become an earphone and third is setting up the store, giving flyers to anyone

and have a discount.

This zipper earphone will cost 70.00 to 100.00 and it is durable also it can last long. This

zipper earphone is not like the other cheap ones because it is built with pre-molded plastic,

carbon elements, polymers and metal components with additions like gel cups for your ears and

rubber for your protection or comfort.

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References
Team, V. E. (2020, September 7). Vines. Retrieved from priceprice.com: https://ph.priceprice.com/tv-
accessories/news/earphones-under-p1k-ph-9638/

Veenker, C. (2016). The Internal Environment, SWOT and Marketing Plan. SlideShare, 1-27.

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