CODES AND

CONVENTIONS
OF A PRINT ADVERT
Logo
• On every print advert the logo must be the same and in the same
position however kept small in order to not distract from the main
image focus

An example of this is
shown in the “protex”
advert where the logo is
featured in the bottom
right hand corner of each
campaign
 Similar image
Each print ad must have similar image and they must be clear and easy to
understand. This is shown in the protex advert as each image shows the
similar theme of a hand battling the germs in a game of rock, paper,
scissors which is the theme of the campaign.
 Font
The font in each print ad must be similar and
recognisable the font is a recognition point for
public to link the ads together. An example of
this is shown in the corona advert the bold
sanserif text is clearly recognisable in each
print ad.
 Slogan
The slogan in each print ad should be the same and
represent the theme and message of the campaign. This
is clearly shown in the Ecovia advert, the ad is shown in
the same place on every ad and the placement of the
slogan is always under the chin, similar placement
makes the slogan easy to recognise.
 Similar colour scheme
The colour scheme should be common through
out each print ad, this is shown in the corona ad-
the dark grey toned colours mixed with green and
blue is shown through out the 3 print ad the
colour scheme is used to show connotations of
the theme of the advert for example shame and
regret in the corona ad.
 High key lighting
High key lighting should be common in each print ad in
order to highlight the product.