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    Coporate Identity

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    Ông Thục Bảo
    1) Biti's is a shoe brand in Vietnam established in 1982 that focuses on fashion and consumer goods production. 2) Their campaigns target teenagers using K-pop stars as influencers which have been unexpectedly successful in boosting brand recognition and profits. 3) Their most successful campaign was Biti's Hunter which used influencer marketing to drive massive awareness and momentum for the brand's resurgence.

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    Coporate Identity

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    Ông Thục Bảo
    8 views6 pages
    1) Biti's is a shoe brand in Vietnam established in 1982 that focuses on fashion and consumer goods production. 2) Their campaigns target teenagers using K-pop stars as influencers which have been unexpectedly successful in boosting brand recognition and profits. 3) Their most successful campaign was Biti's Hunter which used influencer marketing to drive massive awareness and momentum for the brand's resurgence.

    Original Description:

    Identities of Bisti's brand with other famous brand

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    1) Biti's is a shoe brand in Vietnam established in 1982 that focuses on fashion and consumer goods production. 2) Their campaigns target teenagers using K-pop stars as influencers which have been unexpectedly successful in boosting brand recognition and profits. 3) Their most successful campaign was Biti's Hunter which used influencer marketing to drive massive awareness and momentum for the brand's resurgence.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views6 pages

    Coporate Identity

    Uploaded by

    Ông Thục Bảo
    1) Biti's is a shoe brand in Vietnam established in 1982 that focuses on fashion and consumer goods production. 2) Their campaigns target teenagers using K-pop stars as influencers which have been unexpectedly successful in boosting brand recognition and profits. 3) Their most successful campaign was Biti's Hunter which used influencer marketing to drive massive awareness and momentum for the brand's resurgence.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    IDENTIT

    Y
    Group:
    Apple Pie
    FIRST UP 2
    CONSULTANTS
    INTRODUCTION:

    • Biti's (full name: Binh Tien consumer goods


    manufacturing company): is a shoes brand in VN

    • Major: Fashion Kind: Production of consumer


    goods .

    • Establish: 1982

    • Founder: Vưu Khải Thành

    • Product: Shoes and accessories

    FIRST UP 3
    CONSULTANTS
    BITI’S ( BÌNH TIÊN COPORATION)
    Since 1982 ‘Nâng niu bàn chân Việt’

    CAMPAIGNs:

    1. Aim at teenagers  KOL ( Sơn Tùng MTP, Soobin Hoàng


    Sơn,..etc)
    2. Collaborate with Marvel, Pepsi
    Results:
    - The campaign successfull unexpectedly
    - It has won a lot of enthusiastic response from young people
    - High return profits
    - Easy to recognize the slogan
    FIRST UP
    - Existed and accompanying with Vietnamese people many CONSULTANTS
    4
    THE MOST SUCCESSFUL CAMPAIGN
    BITI’S HUNTER
    • Marks the return of the brand with
    Biti's Hunter. The campaign by using
    KOL caused huge attention for
    massive awareness and build
    momentum to Biti's Hunter strong
    resurgence.
    FIRST UP 5
    CONSULTANTS
    FIRST UP
    CONSULTANTS

    THANK FOR YOUR


    ATTENTION

    082.706.2040

    nguyenphamduy2811@gmail.com
    APPLE PIE GROUP 6

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