.

Colleagues

• Abhijeet Kumar
• Abhishek Saini
• Akansha Singh
• Ali Khan
• Aman Kumar Singh
• Neha Mishra
 Introduction to Naukri.com

• Naukri.com is a job site operating in India

founded by Sanjeev Bickhchandani in March
1997.

• Naukri.com is India’s number 1 job portal

for job hunters.

• Naukri.com exists today all over the

country and also have international users.
Missions and Vision
Our Vision
To create world class platforms that transform lives
Our Missions:
We will continuously delight our customers in current and
new businesses by delivering superior value through
enhanced offerings on the internet and other platforms.
We will do this by preserving our entrepreneurial spirit and
leveraging our financial strength and expertise in building
brands, communities, product and technology; and sales
and service.
How it serves??
• Naukri.com provides end to end recruitment
services.
• It allows job seekers to post their resumes for
free at the same time taking a subscription fee
from recruiters to post their job offers.
• It thus creates a value for customers and
organization by connecting people to people,job
seekers to job recruiters.
Diagram Representation
 Swot Analysis

Strengths:
• It has the experience of being in the market for almost a decade.
• Over 150 million pages view per month.
• Over 2,00,000 live jobs at any point of time.
• The site design has received great acceptance among Indians.
• It has a large market share while Monsterindia and Times Job.
• It is known to have one of the best work atmosphere.
• It has recognized as the best Indian job sites by “Businesses Today”
 Swot Ananlysis
Weakness:

• There is high level of Attrition.

• Employer Branding on Naukri.com is
hardly visible which is a major product
flaw on the portal.
 Opportunities

• Internet users are increasing day by day,

approximately 7.5million urban Indians
are using net.
• Further, with broadband infrastructure being rolled
out, there are more opportunities on the net.

• SHIKSHA.com and JEEVANSATHI.com are the group

portals of naukri.com and have a great potential.
 Threats

• Chances are that many more potential competitors may gain entry
into the market.

• It is quite possible that anyone of the players may also provide value
added services to clients like conducting preliminary interview etc.
Graphical Representation
Web Portal