MARKETING MIXS (7’PS)

 PRODUCTS
• International and Domestic Air Tickets, Holiday
Packages and Hotels
• Domestic Bus and Rail Tickets
• Private Car and Taxi Rentals
• MICE (Meetings, Incentives, Conferences &
Exhibitions)
• B2B and Affiliate Services
 PRICE
• Offers competitive economical prices
• Showing the best price offers
 PLACE
• MMT has created a network of offices
• Appointed franchise
 PROMOTION:
• Promotion in all social sites
• Provides valuable shopping discount booklets
• MMT provides pick up and drop services for all air
travellers.
• Promoting services with strategic alliances with brands like
Coke, Sify.com, Maruti Udyog and Nokia etc.
 PEOPLE
• Recruiting the right staff and training
• MMT Staffs have the appropriate interpersonal skills,
aptitude, and service knowledge
• PROCESS
• They follow easy process/simple process of booking tickets
• Mode of payment is possible
 PHYSICAL EVIDANCE

• Physical evidence is the overall layout of MMT office

 APPLICATION OF MARKETING MIX

 CUSTOMER LIFE CYCLE:

 PROSPECTS:
• Introduced new products
• Promotions

 FIRST TIME BUYERS:

• They show the best travel offer
• Provide Hassel free service
 EARLY REPEAT BUYERS:
• Show comparatively less price or same price compared to
other travelling web sites

 CORE CUSTOMERS:
• Savings and benefits
• Provided monthly newsletters and exclusive promotions
offer on special deals.