HISTORY

• Founded in 2007 by three computer science graduates from IIT

Roorkee.
• The company initially started as an Apartment Management Solution
(AMS) provider and went on to be a real estate platform.

• After 8 years and 4 rounds of funding, company provided property

search services in more than 200 cities across India

• Listed in 33 startups by ‘Tech in Asia’.

• Links neighbours who live in apartment by its management system.
• Launched mobile app in 2013, which facilitate to Search and List
properties.
• Launched CommonFloor Groups,which provide apartment
communities with better communication and coordination amongst
residents and owners.

• As of 25 April 2016, CommonFloor ranks as the top 9 startup for India

in the StartupRanking.
Source: http://dsim.in/blog/2016/09/28/case-study-the-secret-behind-the-spectacular-rise-of-the-real-estate-portal-commonfloor
ABOUT COMMONFLOOR
• Privately held Company
• Headquarters - Bangalore, India
• Founded by - Sumit Jain(CEO), Lalit Mangal and Vikas Malpani
• Industry - Real Estate
• Parent - maxheap Technologies
• Employees - 1000 - 1200
• Website - www.commonfloor.com
MARKETING STRATEGIES
• 360 Live-in tours
• TV commercials
• Social media strategies
• Association with films
• TVF viral

Source: http://dsim.in/blog/2016/09/28/case-study-the-secret-behind-
the-spectacular-rise-of-the-real-estate-portal-commonfloor
https://www.youtube.com/watch?v=Wb1jGI0lANo https://www.youtube.com/watch?v=ByiDAXZr_f8
FUNDING
What is series funding?

• Series B: Accel Partners and Tiger Global

• Series C: Other existing investors
• Series D&E: led by Tiger Global
• Series F: Google Capital
• Initial rounds of funding from Accel Partners and Tiger Global
Management.
BUSINESS MODEL
• RESIDENTIAL
• CF GROUPS
• CF RETINA ( VIRTUAL REALITY )
• LIVE-IN-TOURS
PURPOSE THEY SOLVE
• BUY OR RENT APARTMENTS
• BUY OR RENT HOUSES
• BUY OR RENT VILLAS
• BUY PLOTS
REVENUE MODEL
SELLERS CONSUMERS

ADVERTISEMENTS

COMMON FLOOR
FINANCIAL PERFORMANCE
•INITIAL INVESTMENT IN 2007 - 3L

•AFTER 7 YEARS - 44Cr

Source: https://www.tofler.in/blog/indian-start-up-financials-reports-revenue-loss/commonfloor-from-3-lacs-to-44-crores-in-7-years
GROWTH AND EXPANSION
•Fastest growing real estate portal.
•100,000+ projects listed on website by 2014.
•Number of property listings grew by over 500% in the fiscal year
2014-15.
•550,000 active listings in about 200 cities.
•Over 7 million monthly online visits.
QUIKR ACQUISITION
•Completed Share-swap deal.
•$150 million deal signed in Jan 2016.
•Common floor got 8% stake in Quikr.
•Common floor got access to Quikr’s 30 million consumers.
•Quikr Homes benefited from Common floor’s structured data and
domain expertise.
QUIKR ACQUISITION REASON
•Higher Burn Rate for Common floor.
•Quikr had more money in the bank.
•Common floor had a lower valuation in market.
•Quikr had a much larger consumer base (Larger customer base can be monetized
in future through advertising and the ‘winner-takes-all’ nature of the business).
BIBLIOGRAPHY
• •https://www.tofler.in/blog/indian-start-up-financials-reports-revenue-loss/commonfloor-from-3-
lacs-to-44-crores-in-7-years
• https://www.nextbigwhat.com/indianstartupdata-quikr-commonfloor-acquisition-297
• https://www.quora.com/What-is-CommonFloor-coms-business-model
• http://dsim.in/blog/2016/09/28/case-study-the-secret-behind-the-spectacular-rise-of-the-real-
estate-portal-commonfloor
• https://yourstory.com/2013/07/6-years-3-rounds-of-funding-and-some-enormous-growth-
commonfloor
• https://www.commonfloor.com/about-us/core-team
• https://techcircle.vccircle.com/2013/04/01/real-estate-portal-commonfloor-claims-1k-paid-
customers-eyeing-25m-in-revenue-in-2-years-2
• https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/commonfloor-cofounder-
sumit-jain-launches-voice-based-social-app/articleshow/63532230.cms
• https://economictimes.indiatimes.com/small-biz/startups/quikr-buys-commonfloor-four-months-
after-launching-quikrhomes/articleshow/50482723.cms
Questions?