INDIAN PREMIERE

LEAGUE-IPL
Submitted by- Siddharth
upadhyaya

Farheennaaz sheikh
Graphic design sem IV
 INTRODUCTION OF COLORS IN
UNIFORMS:
• In the beginning everyone wore white uniform, as they did in test
matches.
• With almost no endorsement logos it reinforced a cleaner and
uncluttered.
• In 1977, the Australian media tycoon Kerry Packer changed the look
of the format permanently when he introduced World Series Cricket,
in which teams played in colored kit.
• That was indeed a colorful addition to the game.
• The red cherry was replaced with white cricket balls so that they were
easily visible to players against the background of colored clothing
and, more radically, artificial floodlights.
• The jerseys of different IPL teams adds value to the ideology of the
team but so many brands on it creates confusion in the minds of
people.
• Also the team equipment like the pads and head gear are of the
different colors.
The jersey’s color combination and The football team’s jersey definitely
the brands do not interact. Works.
 About IPL
• Ever since its maiden steps in 2008, the Indian Premier League
(IPL), often seen as a blend between cricket and entertainment,
has been a big hit.
• Despite controversies like the 2013 spot-fixing scandal, the IPL
remains a steady brand, dishing out quality cricket and throwing
the spotlight on fresh talent.
• The new broadcaster Star India, too, left no stone unturned and
attracted fans to all its platforms.
• The fact that the first qualifier between CSK and Sunrisers
Hyderabad garnered 8.26 million concurrent views on Hotstar
— a world record for live-streamed sport — reiterates the IPL’s
enduring appeal.
The audience of IPL match 2008. The audience of IPL match
2018.
 Why it works?
• Packed stadiums witnessing IPL games could be attributed to
three factors – timing, duration and the presence of top
international and domestic stars.
• The 8 p.m. start obviously suits working professionals on
weekdays. Additionally, the abridged nature of Twenty20s
means that ideally a game will not last longer than three hours
and 15 minutes.
• Yet, the over-rates this season were pathetic and matches
dragged on for almost four hours, but spectators were unfazed
and lapped up the cricket. Attending an IPL game has become
part of the summer bucket-list.
The change of dress code
of cricketers.
Digitalization of the
boundaries in IPL.
 How has IPL helped cricket?

• The IPL has offered financial security to a wide range of

cricketers.
• It has changed cricket’s commercial scenario so much that it has
inspired the mushrooming of leagues across the cricket-playing
world.
• Even in India, other sporting associations feel empowered to
have their own leagues, leading to a win-win situation for
athletes and fans.
• On the flip side, the IPL has resulted in many players preferring
to be T20 freelancers and that could weaken international
cricket’s longer formats.
 Royal Challengers Bangalore
• Vijay Mallya wanted to associate one of his top-selling liquor brands,
either McDowell's No.1 or Royal Challenge with the team. The latter was
chosen, hence the name.
• LOGO:
• The logo initially consisted the RC emblem in yellow on a circular red base
with the black text "Royal Challengers Bangalore" in standard format
surrounding circular logo.
• With the roaring lion placed on the top of the logo was derived from the
original Royal Challenge logo.
• The replacement of color yellow with gold from 2009.
• This logo also had a dotted white circle around the RC emblem.
• An alternate logo is used for the Game for Green matches where the green
plants surround the logo and the text Game for Green is placed below the
logo.
• The logo was redesigned in 2016 with the inclusion of black as a
secondary color. The lion emblem in the crest was enlarged and the shield
 JERSEY
• The jersey colors of the team in 2008 were red and golden yellow,
the same as the unofficial Kannada flag, with player names printed in
white and numbers printed in black in the rear.
• Yellow was eliminated in future seasons and was replaced with gold.
• Starting from 2010, blue was introduced on the apparel as a tertiary
color.
• The jersey design saw tweaks every season, major being the one for
2014 where blue dominated over gold.
• From 2014, the player names and numbers were printed in gold.
• As of 2015, more yellowish shade of gold is being used on the
jerseys.
• The blue was completely eliminated in 2016 and was replaced by
black as the third color in the two versions of the jersey - one for
 Chennai Super Kings
• LOGO:
• The team logo features the head of a roaring lion in orange and the team
name rendered in blue.
• The crown above the team name is the same as that used in the logo of
the brand Coromandel King.
• According to the logo designers, since lion is the king of the jungle, the
roaring lion logo reflects the team name.
• The details of the logo signifies various qualities such as youth, vibrancy,
solid performance orientation and fiery spirit.
• NAME:
• The Chennai franchise named the team as Chennai Super Kings to honor
the rulers of the Tamil empire.
• The word "super" is used commonly in southern India especially in Tamil
Nadu. The team name also derives from India Cements' brand
"Coromandel King".
 JERSEY
• The team's primary color is yellow with blue and orange stripes
on either sides of the jersey.
• The jersey also incorporates the roaring lion logo in the center
of the shirt below the logo of the main sponsor Muthoot Group.
 KOLKATA KNIGHT RIDERS
• LOGO:
• In 2008, the logo of the team consisted of a blazing golden Viking
helmet against a black background with the name of the team
written in gold next to it .Golden symbolizes spirit of life and black
presents the Goddess Kali.
• However, the black background was changed to purple in the fourth
season.
• It was in 2012 that the current logo, which has a blazing
purple Corinthian helmet trimmed with gold, with Kolkata Knight
Riders written within a shield was introduced.
• It was later changed to purple and gold during the third season and
was kept so.
• TAGLINE:
 JERSEY
• 2008: The first KKR jersey started the theme of battle symbols as the driving force
of their style. The black color was associated with ‘Maa Kali as the destroyer of
demons’ and the gold was associated with the ‘spirit of life’.
• However, it started a spree of superstition as the black color was not keeping
them in good favor for cricket.
• It had its set of downfalls, KKR lost the qualification for the semi-finals for two
consecutive years, the color black was clearly bringing them a negative response
which they did not see coming.
• 2009: The sleeves were switched from black to gold, but it didn’t seem to change
KKR’s luck. Kolkata Knight Riders still hadn’t got their jersey game absolutely spot
on.
• 2010: The signature purple and gold jersey made its appearance in IPL 3
• 2012: The initial logo had a golden Viking helmet in front of a black background
with the team name written next to it.
• Following the change from black to purple, the new logo had a purple Corinthian
helmet with gold trimming and ‘Kolkata Knight Riders’ imprinted within a shield.
• The 2012 season was a revolution for KKR as they won their 1st ever IPL trophy
• 2014: There was also a different approach to the collar. The 2013 season
had an open collar while in 2014, Kolkata Knight Riders opted to go for an
orange-tipped collar, blending well with the Polo shirt sponsor as well.
• 2015: KKR’s 2015 jersey featured a change in shoulder design, the graphic
design on the shoulders now had an arc-like design, with the debonair
print narrowing along the sides.
• 2017: Kolkata Knight Riders’ newest jersey is purple with a tinge of yellow..
They also completely changed the look of their practice jersey, opting to
go for a black and orange jersey.
 KINGS ELEVEN PUNJAB

• LOGO:
• THE CREST
• The base of the logo is the crest. This is also the base for a shield or a coat
of arms or a badge. It epitomizes pride: it is a matter of pride to be
awarded a shield or to be wearing a badge on one’s chest
• THE BANNER
• The peak of the crest showcases a banner inscribed with ‘K.J.H.P.H’. These
letters stand for Kashmir, Jammu, Himachal, Punjab and Haryana, in the
same sequence as they appear on the map of India.
• THE LIONS
• These lions bring to life the phrase ‘Sher-e-Punjab’, which literally means
‘Lions of Punjab’. Punjabis like to see themselves as brave, royal and with
huge hearts, qualities best epitomized by a lion. These reflect in their loud,
hospitable and gallant culture. Symbolically, the two lions represent
Maharaj Ranjit Singh, the most intelligent and powerful ruler of North
India and the erstwhile Maharaja of Patiala, Bhupinder Singh.
 JERSEY
• ‘RED FOREVER’
• The front side of the jersey is completely red while there are a few silver
lines down at the bottom on the back side.
• ‘Kent Mineral RO’ is the main sponsor for the Kings XI Punjab and
their logo is imprinted on the front side.
• Also, the collar design is slightly modified and it is made into a ‘V-Neck’ to
make it look more stylish.
 DELHI CAPITALS
• Delhi happens to be only one of three teams to have not yet
won the Indian Premier League.
• So for the next season they have changed their name as well as
their logo to start with a new enthusiasm they believe.
• LOGO:
• Delhi Capitals has even changed their logo to start a fresh
beginning.
• In logo their new logo there is Rashtrapati on top, the tiger is
national animal and there are three because its similar to Ashok
Chakra.
• So their belief is that Tigers are going to attack.
• NAME:
• So the Delhi Daredevils are Delhi capitals from 2019. Delhi
Capitals will be eager to start afresh and deliver in the new
season.
• They wanted this name to mean something to each and
everyone from Delhi.
 RAJASTHAN ROYALS
• LOGO:
• Royalty and team spirit form the core values of the Royals’ logo that
has been designed to evoke pride and grandeur.
• The lion buglers celebrate the large RR symbol that occupies the
central area of the logo.
• While the Rajasthan Royals are all about being competitive and fair
on the field, the logo epitomizes revelry, respect and pride.
• The logo was redesigned in 2009 after obtaining feedback from fans
on elements that needed strengthening.
• It emphasizes the strategic intent of the franchise, which is to listen
and engage with its fans.
 JERSEY
• The new RR jersey utilizes the old royal blue color palette, similar to its previous
counterparts.
• It reminds the fans of the team they support and the quality that RR represents – Royalty.
• It also has new additions, one of which is a bright pink line running along its shoulders to
represent the Pink City of Jaipur.
• It also has two gold colored lions adorning the frontal half of the jersey, which is meant to
represent the royalty and rich cultural history of Rajasthan.
• The final new feature on the jersey is the quirky handlebar moustache on the back of the
jersey, below the player numbers.
• The iconic moustache is a symbol that most people relate Rajasthan to, as the look is an
important part of Rajasthani culture and heritage.
 MUMBAI INDIANS
• LOGO:
• The motto of the team is "Duniya Hila Denge Hum...", which translates to We will rock the
world.
• The team logo is the Sudarshan Chakra (or Razor) as initially the name of the team was
supposed to be "Mumbai Razors" before Sachin Tendulkar suggested to keep it Mumbai
Indians.
• JERSEY:
• The team's primary color is blue with silver stripes on either sides of the jersey.
• The team colors was almost the same in 2008 and 2009, with Idea as the principal
sponsor, except for the color shade and additional sponsors. In 2010, a new kit with
golden stripes was unveiled.
• The 2011 jersey also has three gold stripes going towards the back on the side of the
jersey for the new players in the team.
• The kit manufacturer was Adidas from the start of IPL in 2008 till 2014.
• In 2015, Performax, an in-house brand of Reliance Trends, replaced Adidas as the kit
manufacturer.
 Sunrisers Hyderabad
• LOGO:
• The Hyderabad franchise has a very bold and strong logo,
depicting an Eagle in the backdrop of the rising Sun.
• The idea behind this logo was to show that the team would take
flight like an Eagle in the competition and will fight fiercely.
 JERSEY
• 2008: The beige and black combo gave the-then Deccan Chargers the worst possible
luck. The beginning of the ‘never wear black on the field’ mania and the start of a major
need to replan and change the team and jersey. Even though they had the best possible
team that time, they couldn’t replicate it.
• 2009: In 2009, the team changed to navy blue and a striking new charging bull logo, a
symbol of power, dominance and aggression.
• The complete rebranding gave them a win in the 2009 IPL title and possibly the most
saluted comeback in IPL history.
• 2013: The first of Sunrisers Hyderabad (designed by Puma), utilized the logo and created
a giant eagle at the abdomen. The upper part of the jersey is covered in gray.
• 2014: The WH Smith sponsored jerseys were the first to introduce the ‘glowing sunrise’
type design. The top shoulders were gold and the sides + sleeves were black.
• 2015: The jersey this year changed in terms of colors, the orange and yellow gave way to
a lighter tone of the same colors
• 2016: The Ultratech Cement sponsored jerseys had a more distinct division of black and
the fading glow separated by a gold strip on the sides. The sunrise glow had red instead
of orange at the top. The team did a stunning job in their new jerseys and came out right
on top as champions in this IPL.
 MERCHANDISING AND THE
EXPERIENCE
• The association of movie stars like Shahrukh Khan, Preity Zinta,
Shilpa Shetty has helped the IPL draw newer audiences to
cricket. The glamour of Bollywood, or even the association of
regional movie stars in the various states, has led to undeniably
higher visibility and brand value.
• There are enough videos on YouTube that serve as testimony to
the craze about movie stars in India . Combine cricket and
movies and you have a potent, winning combination in terms of
brand recall and visibility.
• Every IPL franchise sells merchandise that includes T-shirts,
Caps, Wrist watches etc. And IPL has just about scratched the
surface of merchandising. There’s a lot more to come.