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BBA 5009 STRATEGIC

MANAGEMENT
TOPICS: SWOT ANALYSIS
I. HP
II.DELL
Name Hewlett-Packard Company

Founded January 1, 1939

Logo

Computer hardware and software, IT services and


Industries served
consulting

Geographic areas served Worldwide

Headquarters U.S.

Current CEO Meg Whitman

Revenue $ 120.357 billion (2012)

Profit $ -12.650 billion (2012)

Employees 331,800 (2012)

Apple Inc., Cisco Systems, Inc., Dell Inc., Fujitsu Limited,


International Business Machines Corporation, Lenovo
Main Competitors Group Limited, Microsoft Corporation, Oracle
STRENGTHS

Strong presence in China

Brand reputation

Diversified product portfolio


WEAKNESSES

Poor competency in acquisitions

29% of income comes from personal systems division

Poor presence in tablet market


OPPORTUNITIES

Expand services and enterprise solutions divisions

Increasing demand of cloud based services

Acquisition of more technology related patents


THREATS

Retaliation by incumbent firms in software services

Slowing growth rate of the PC market

Rapid technological change

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