EDGAR. H.

SCHEIN
Professor Emeritus – Sloan School of Management, M.I.T.
 CULTURE CHANGE
Learning anxiety

 Fear of loss of power/ position

 Fear of temporary incompetence

 Fear of subsequent punishment

 Fear of loss of personal identity

 Fear of loss of group membership

 Higher the Learning Anxiety,

greater the Resistance to change
CREATING AN INNOVATION CULTURE
Biggest Obstacles

 Pyramidal Bureaucracy

 Compartmentalized decision making

Too much management too little freedom

 Focus on current operations

 Innovation projects given low priority, low budgets,

pressure to deliver results in concrete operational gains

 Traditional thinking overrules contrarians

The drag of old mental models; denial of the new

 Outdated HR not connecting with Next Gen employees

CREATING AN INNOVATION CULTURE
WHIRLPOOL ORGANIZATIONAL INPUTS

 Innovation central in Leadership Development Courses

 Capital allotment substantial
 Training more than 600 Innovation Mentors
 Every salaried employee enroll in an online innovation
programme
 Quarterly Business meetings have Innovation agenda
 Innovation Board to fast track ideas
 Innovation portal to give all employees Innovation tools
 Metrics to check Innovation inputs, throughputs and
outputs
 CREATING AN INNOVATION CULTURE

WHIRLPOOL GAINS

 2001 new product sales $10 million

 2005 new product sales $ 760 million

 Additionally 568 new products in the pipeline of which

195 items ready for launch that would generate $ 3 Billion
in annual sales
 CULTURE CHANGE

CREATING A LEARNING ORGANISATION

DAVID GARVIN & AMY EDMONSON

(PROFESSORS -- HARVARD BUSINESS SCHOOL)
AN AGENDA FOR MANAGEMENT INNOVATION

 What are the new challenges the future has in store

for your company ?

 What are the tough balancing acts your company

never seems to get right ?
JUGAAD

Navi Radjou
World Economic
Forum Faculty,
based in Silicon Valley

Simone Ahuja –
Founder, Blood Orange
Marketing & Strategy
Consulting firm

Jaideep Prabhu
Judge Business School
Cambridge University
 INNOVATION

Dr Rajah Vijay Kumar , invented The Aquatron Boomtube Resonator

Dr Kumar drinking the water processed from sewage water.

It is an automatic computer-controlled multi-stage system that uses a

resonance of short waves to get rid of impurities from contaminated
water, to make it drinkable.

The revolutionary technology doesn’t implement any chemicals in its

treatment process and depends only on electricity.
6 PRINCIPLES OF JUGAAD

6 PRINCIPLES OF JUGAAD
 KEEP IT SIMPLE

Dr Sathya Jeganathan – Pediatrician, Chengalpattu Govt Medical College

Incubator for premature babies

• Imported too expensive, cost upto

Rs 10 Lakh
• Built wooden table, plexiglass, 100
watt bulb for Rs 5000/-
• Lemelson Foundation USA
helping in distribution in rural
India
Employees look for meaning Embrace Customer-centric
design principles
Customers yearn for
Create “Centres of Passion”
authentic relationships
Encourage employees to trust
Innovate radically their gut feeling
ISRO MARS PROJECT
ISRO MARS MISSION