Wanelo Want Need Love

Category: Other

Bessie Stieglitz
What is the purpose of Wanelo?

 Wanelo was created with the goal to “merge stores, products,

and people,” (The Cut).
 It is like a virtual mall

[cash register open, kerching] Zapsplat. Retrieved 3/31/19 from https://www.zapsplat.com/?s=cash+register

Slide 2
[The Cut quote] TheCut. Retrieved 3.31/19 from https://www.thecut.com/2013/06/new-online-shopping-site-by-a-woman-for-
What are 3 popular features of
Wanelo?

1. Wanelo is a cross between a social network and a shopping website.

 User are able to save products.
 This is helpful if there is an item you are interested in buying, but are unable to purchase it at that
moment.
 Follow friends or other people with a similar style
 Get inspired by their saved products.
 Comment on items

[That’s So Cute] Youtube. Retrieved 3/31/19 from https://www.youtube.com/watch?v=1JOGyYdVfMM

Slide 3
What are 3 popular features of
Wanelo?

2. Buying products is easy.

 Many items are able to be purchased without leaving Wanelo.
 If an item is not able to be purchased on Wanelo’s website, with a click of a button the user
will be redirected to the original website to complete their purchase.

Slide 4
 What are 3 popular features of
Wanelo?

3. My feed
 Shows items based of
 Previous saved items
 People and hashtags you are following.
 It is useful if you don’t know specifically what you are looking for.
 For example, you know you want a dress but not sure what you want it to look like.
 Wanelo knows you well enough that most likely there will be a dress you love on your feed.

My Feed Slide 5
Who is Wanelo’s intended
audience?

 Wanelo is a website aimed at young women.

 The website’s social networking aspects are appealing to teens and women in their 20’s.
 Women are social shoppers. They like to shop with friends, get other opinions on outfits before
buying it.  Women are interested in trending items and fitting in with friends.  That’s what
make Wanelo perfect for women.
 Wanelo: The Online Shopping Site Built by a Woman for Women

Slide 6
How does Wanelo fit into the
characteristics of Social Media?

 Similar characteristics of Facebook or Pinterest

 Users can connect with friends
 Have your own profile
 Save and comment on products.

Slide 7
What are the uses of Wanelo?

 Know what your friends’ likes and dislikes are.

 It is a great way to buy a gift
 Keep up with the current trend.
 Using the “Trending” section of the website
 Most popular items on the website in one section.

Slide 9
Why might we care about Wanelo?
Why might we adopt Wanelo?

 You should care about Wanelo

 because it makes shopping with friends easy. 
 You don’t have to be available at the same time to enjoy shopping together.  A user can be
inspired from products friends saved earlier in the day or even the night before.
 You should adopt Wanelo because it is convenient. 
 Go to the mall without leaving home
 it’s a social experience
 many stores in one location

Slide 8
Would I use Wanelo?

 I use Wanelo all the time,

 it is convinient and fun.
 Finding products I didn’t even realize I needed.

Slide 10
Wanelo is an app!

 Wanelo is also an app.

 The app has all the same features
 Shopping with friends even more conveneint.
 Instagram for shopping. Wanelo Popularity in the App Store
100

95

90

85
18-Mar 19-Mar 20-Mar 21-Mar
Shopping Category Slide 11
Wanelo Reviews

Review Stars Given Date Username on

Appstore
"Very cheap but 5 March 27, 2019 Mo'niique
good quality:
Afordable prices for
expensive fashion."

"Great options and 5 March 26, 2019 Mickeygopherit

legit: only place I
shop!!"
"Quality: I don't like 3 January 30, 2019 Christyb723
that I can't order more
than one [item] at a
time and I have to pay
shipping for each
individual item."

[Reviews] Appstore. Retrieved 3/31/19 from https://itunes.apple.com/us/app/wanelo-shopping-

Slide 12
fashion/id550842012
 Bessie Stieglitz
Bstiegli@asu.edu
I hope you
enjoyed my
presentation.

Slide 13
 My Feed

Slide 14
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