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  • Case Presentation "The Nirma Story"

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    Vishal Verma
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    Nirma Limited is a private FMCG company founded in 1990 by Mr. Karsanbhai Patel and headquartered in Ahmadabad, Gujarat. It began by producing detergents and soaps but has since expanded into other products including glycerin, medical disposables, sugar, and edible and industrial oils. The company has 450 distributors and 350 sales forces that supply over 1 million retailers, serving 300 million customers.

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    Nirma Limited is a private FMCG company founded in 1990 by Mr. Karsanbhai Patel and headquartered in Ahmadabad, Gujarat. It began by producing detergents and soaps but has since expanded into other products including glycerin, medical disposables, sugar, and edible and industrial oils. The company has 450 distributors and 350 sales forces that supply over 1 million retailers, serving 300 million customers.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    1 views4 pages

    Case Presentation "The Nirma Story"

    Uploaded by

    Vishal Verma
    Nirma Limited is a private FMCG company founded in 1990 by Mr. Karsanbhai Patel and headquartered in Ahmadabad, Gujarat. It began by producing detergents and soaps but has since expanded into other products including glycerin, medical disposables, sugar, and edible and industrial oils. The company has 450 distributors and 350 sales forces that supply over 1 million retailers, serving 300 million customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    CASE PRESENTATION

    “THE NIRMA STORY”


    CONTENTS

     INTRODUCTION TO THE COMPANY


     PRESENT THE CASE
     DISCUSS QUESTIONS & ANSWERS
    INTRODUCTION TO NIRMA LTD
     NIRMA Limited is a private company provides FMCG.
     Founded in 1990 by Mr. Karsanbhai Patel.
     Headquarter at Ahmadabad, Gujarat.
     It’s products are Detergents and Soaps. But there
    are many other products company is manufacturing
    like Glycerin, Medical Disposables, Sugar, Edible &
    Industrial Oil.
    450
    450
    Distribute
    Distribute
    rs
    rs

    NIRMA
    350
    350 Sales
    Sales 1
    1 Millions
    Millions
    Forces
    Forces LIMITE Retailers
    Retailers
    D

    300
    300
    Millions
    Millions
    Customer
    Customer
    s
    s

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