PRESENTATION

ON
RETAIL MARKETING

TOPIC-

PRESENTED BY-
ABHINOB SAIKIA. (44)
AMCHOU PHE TUMTEN. (45)
JAYEETA DAS. (53)
SUKANYA SARMAH. (64)
 “Inner Beauty is great
but a little makeup
never hurts.”

COSMETIC
PRODUCT...
BRAND...
ABOUT
NYKAA..
• Mumbai based multiband beauty retailing.
• Selling cosmetics & wellness product.
• Founded by Falguni Nayar (2012).
• First physical retail store at Indira Gandhi
International Airport(2015).
• Offers – skincare, makeup, luxury products,
fragrances & hair care products.
Location..

 NYKAA does not have any physical

retail store format in Dibrugarh.
Nykaa, if sales products in Dibrugarh, is
only selling it on online website.
DEMOGRAPHIC FACTOR
• Demographic factors are the marketing strategy followed by a
producer, which includes various factors, such as- Age, income,
occupation, gender, marital status, social class, education, etc.

AGE INCOME

GENDER
 AGE
• Baby.
• Teenager.
• Adult.

NYKAA’s core target Audience is the 22-35 age group.

INCOME
Low income Middle income High income

PRICE RANGE

Less
1000-3000
than 500 3000-5000
500-1000 5000-10000
1000-3000 10000
3000 and
andabove
above
GENDER

MALE

FEMALE
 OTHER DEMGRAPHIC FACTOR

• SOCIAL CLASS.

• OCCUPATION.

• EDUCATION.

• PSYCOLOGICAL FACTOR.
RETAIL
FORMATES...
Speciality store
Why Speciality store?

• Specialization

• Good customer service with quality products

• Trained salesperson and beauty consultants

• Renovation and design based on the theme or

the concept of the brand
Other retail formats....
• DESTINATION STORE.
• SHOPPING MALL.
• SMALL COSMETIC STORE.
• BEAUTY BAR.
• Nykaa offers beauty and wellness products
• it has an expert panel of makeup stylists, and skin, hair, personal care
experts
• The online portal has a wide collection of more than 40,000 products from
more than 450 brands.
• 20 luxury brands.
• Economy Pricing

• Bundle Pricing
Promotion..
Facebook,
twitter
Tubetube

• Other ways such

as creating network through LinkedIn,
creating blog post and website to generate
awareness can be made.
• Nykaa has 25 experts
Nykaa runs a YouTube channel “Nykaa TV” to provide the
people best video guidance for using cosmetics and fashion
products and remain up to date in the society and the
channel has 100K subscribers.
Nykaa shares offers and deal posts on its Facebook page that
has helped the brand get a massive 1.4 million fan following.
Twitter witness more than 11.1K followers and Instagram with
more than 133K followers.
• Nykaa will definitely create its website through which customer
can access easily.
• play store
• app store
• Nykaa’s physical retail -in Mumbai, Navi Mumbai, Delhi-NCR,
Bangalore, Pune, Amritsar, Indore, Hyderabad, Chennai,
Ludhiana etc.