Women Entrepreneurship

in
INDIA

NAKO KONACHI BHEL!! GROUP

Akash Thorat
Alankar Badole
 Women entrepreneur

“A Woman Entrepreneur is a
person who accepts
challenging role to meet her
personal needs and become
economically independent”.
•Backbone of the country’s economy

•New Reality

•Additional areas of opportunity

•Basic Reason – Money

•Classic Example – SHEHNAZ HUSSAIN

•Transition to the next millenium

•21st century women

•Government initiatives

•Most complex organisations

 Barriers faced
•Lack of Confidence

•Lack of Working Capital

Barriers faced
•Socio – cultural barriers

•Market – oriented risks

•Motivational factors
 Contd...

•Knowledge of Business Administration

•Awareness about the Financial Assistance

•Exposure to the Training Programs

•Identifying the Available resources

 Vandana Luthra
Mallika
Srinivasan

Shahnaz Hussain

Kiran Majumdar
Ekta Kapoor Shaw
 Problems of Women Entrepreneurs
in India
• Greatest deterrent - patriarchal – male dominant social order.
• Skeptical financial institutions
• Lack of access to external funds
• Women's family obligations
• Interest of the family members
• The male - female competition
• Knowledge of alternative source of raw materials availability
and negotiation skills
• Literacy rate of women in India
• Low-level risk taking attitude
 Introduction
• Shahnaz Hussain Herbals is one of the
largest manufacturers of herbal products in
the world
• Shahnaz Hussain group, based in New Delhi,
worth $100 million
• Employed about 4200 people in 650 salons
spread across 104 countries
• The average growth rate 19.4%
 Making of an Entrepreneur
• Belongs to a royal muslim family,
migrated from Samarkhand to India
• Marries at the age of 15 and was a mother by
next year
• Wrote articles for the Iran Tribune
• Returned back in 1977
• Never advertised, relied on word of mouth
publicity
 Contd..
• Represented in CIDESCO beauty congress in 1970
• Represented India at the Festival of India in 1980
• Memorable event at Selfridges in London
• First Indian whose goods were retailed in western
markets:
The Galeries Lafayette in Paris
Selfridges in London
Blomingdales in New York
Sultan Sores in the Middle East
 Challenges for Shahnaz Hussain

• Reports like a person becoming blind after

using certain mascara
• Establishing a new concept ‘Care and Cure’
• Did not take the way of traditional advertising
• Fight with Starbucks
MALLIKA SRINIVASAN
• Company- TAFE ltd.

• Brief Introduction.

• Life History.
 MS as an Entrepreneur
Technical Skills
1. Ability to organize
2. Monitoring environment
3. Being a team player

Business Management Skills

1. Goal Setting
2. Decision Making
3. Marketing
4. Finance
5. Control
6. New Launch
 MS as an Entrepreneur
Personal Entrepreneurial Skills
1. Risk Taker
2. Innovative
3. Change Oriented
4. Visionary Leader
5. Disciplined
 Problems Faced
Low Turnover

Low Market Share

Less No. of Variants

Less Emphasis on R&D

 Strides Taken

Aggressive Emphasis on R&D

Mergers and Acquisitions
Line Extension
Other Businesses
 VANDANA LUTHRA

• Founder and proprietor of VLCC

(Vandana Luthra’s Curls & Curves)
• Established VLCC in 1989
• VLCC is a series of gymnasiums and
parlors offering body toning, fitness
solutions and beauty tips .
• Market Share: 40%
• Three Ideologies
o Transforming future
o Transforming self and
o Spreading happiness
• Qualities: Flamboyant, professional and Punctual
• Services include:
Bleaches, manicures, receding hairline solutions,
hair removal, permanent scar confiscation and several other beauty
related knick knacks and cosmetics.
• Separate men and women salons
• Individual cubicles for therapy
• About 150 centers in 75 cities in India and 20 centers
in Middle East
• Runs VLCC Institute of Beauty, Health & Management,
43 campuses in 35 cities.
• Observes 26th November as the Anti-Obesity Day and holds various social
awareness programs/ health camps / Free Body analysis etc. across UAE,
Oman, Bahrain, India and Nepal, through a public-private partnership effort.
 Background

• Graduated from Delhi University

• Nutrition & cosmetology course (Germany)
• Also took a series of specialized courses and modules in beauty
care, fitness, food and nutrition and skin care in London,
Munich and Paris.
• She returned to her middle-class home in New Delhi, and
started a neighborhood beauty parlor.
• It was an instant success, and it emboldened her
• Assistance from his husband Mukesh in starting VLCC.
 Awards & Achievements

• One of the first Beauty and Health centers of the world to

acquire ISO 9001:2000 certification.
• Vandana Luthra’s Curls and Curves have also been awarded ISO 14001 certification to
meet the global-environment standard.
• With the status of ‘Superbrand’ it is the most recognizable brand all over the country.
• Images Retailer of the Year 2004, 2006 and 2005 (Beauty and Health)
• ICICI Bank-Retail Excellence Award – 2005
• Woman Entrepreneur 2004 by IMM (Institute of Marketing Management).
• Woman Entrepreneur Award 2004 –Whirlpool/Gr8 Magazine.
• FICCI’s Ladies Organization, honored Smt. Luthra’s endeavors for encouraging a healthy
means of life and awarded her a Successful Business Woman Award in the category of
Fitness and Health, 20 April, 2005.
• Amity Woman Achievers Award 2006
• Rajeev Gandhi Women Achiever Award 2008
• Outstanding Business Woman Award 2007 – PHD Chamber of Commerce & Industry.
• The VLCC group enjoys, faith and trust of millions and is known to be a brand identical
with Beauty and Health
 PROBLEMS FACED
• Beauty business hardly a buzz word
• Lack of skilled workers
• Manpower
• Expansion problem
o Lack of funds
o Brand deterioration fear

FUTURE PLANS

• A mission to make VLCC a Rs.10 billion company by 2008

• Roll out it’s IPO
• Planning 28 centres in the Middle East.
 KIRAN MAZUMDAR SHAW
THE BIOTECH QUEEN

“A true entrepreneur is one, who

embarks on an unusual journey and
creates a team of people who believe
in that journey. The self-made
entrepreneur is a fearless risk-taker,
who possesses the courage,
perseverance and will power to
succeed.”

Kiran Mazumdar Shaw , the first

biotech women entrepreneur in Asia.
 THE BIOTECH QUEEN
•The woman behind Biocon - Kiran Mazumdar Shaw

•Dr. Kiran Mazumdar-Shaw is India's richest woman .

•In 2005 she entered the Fortune list of 50 most powerful women in
international business

•Is considered as the most influential person in bio business outside

the United States and Europe

• She is referred to as "India's Biotech Queen" by The Economist and

"India's mother of invention" by New York Times.

•Forward looking, self driven, enterprising and definitely outspoken.

EARLY LIFE

•Kiran Mazumdar Shaw was born on March 23, 1953 in

Bangalore.

•She did her schooling at Bishop Cotton Girls School and

Mount Carmel College at Bangalore.

•She went to Ballarat University in Melbourne, Australia

and qualified as a master brewer.

•In 1978, she joined as Trainee Manager with Biocon

Biochemicals Limited in Ireland.
PERSONAL LIFE

•Kiran prides on her supportive, close-knit family.The

daughter of a master-brewer.

•She tied the knot with John Shaw, in 1998.

•Her first coffee table book 'Ale and Arty' .

•A great passion for arts.

•Active social activist.

BIG FIVE MODEL-KIRAN MAZUMDAR

•Extroverts

•Agreeableness

•Conscientiousness

•Emotional Stability

•Openness to Experience
AWARDS AND ACHIEVEMENTS
•Padma bhushan (2005) and Padma Shri (1989)

•The Indian Chamber of Commerce Lifetime

Achievement Award (2005)

•The Economic Times Business Woman of the

Year Award (2004)

•Ernst & Young Entrepreneur of the Year Award in

Healthcare & Life Sciences Category (2002)

•Rotary award for the Best Model Employer

(1983)
 Ekta Kapoor
• Most dynamic young achievers
in the country today.
• Creative Director of Balaji Telefilms
• “Queen of Indian television industry”
• “saas-bahu” serials
• Revolutionised the TV-viewing habits of the
entire middle class
 Background
• Born: June 7, 1975

• Ekta Kapoor is daughter of former Bollywood

superstar Jeetendra, Shobha Kapoor and sister of current Bollywood hero

Tusshar Kapoor
• Schooling from Bombay Scottish School and later on joined Mithibai
College.
Contd…

• During her childhood she was extremely obese and suffered from low self esteem.
• She was a very pampered child and was never oriented towards any kind of
achievement.
• Her family wanted her to enrol in an MBA program.
• "I was fat, lazy and absolutely aimless in life.”
• Her only interest was watching television, which she did whenever she could.

• On completing her higher secondary education, she joined FAR Productions, an

advertising agency, and worked as an assistant model coordinator .
• The turning point in Ekta's life came in the early 1990s, when Ketan Sommaya
 Intial Failures
• Ekta Kapoor started her career at an early age of seventeen.

• In the begining she tried her luck attending the shoots of Kailash

Surendranath, the ad and feature filmmaker - but failed.

• Then with the advice and financial help of her father Ekta started off with

her own business of TV-serial production by the name of Balaji Creations.

• She made six pilots and three episodes but to her bad luck all of them

were rejected.

• After great hard work she became successful in creating the serial Hum

Paanch .
• Television Productions • Film Productions

 Kahaani Ghar Ghar Kii  Koi Aap Sa (2005)

 Kahiin To Hoga  Kyaa Kool Hai Hum (2005)
 Karam Apnaa Apnaa  Krishna Cottage (2004)
 Kasamh Se  Kucch To Hai (2003) ... aka There
 Kasautii Zindagii Kay Must Be Something
 Kesar (International: English title)
 Kyaa Hoga Nimmo Kaa  Kyo Kii... Main Jhuth Nahin Bolta
(2001)
 Kyunki Saas Bhi Kabhi Bahu Thi
 kyaa(2006)
 Thodi Si Zameen Thoda Sa
Aasmaan  kurukshetra(2006)
 khwaabo mein  kakisa(2006)
 karz apna apna
 khel game khel
 Entrepreneurial Style

• Ekta was a completely hands-on manager. She was closely involved with
every aspect of her serials, be it the script, cast, sets, the dress and make-
up of the characters, or the marketing of serials.
• As the creative head at BTL, she provided all the story ideas.

• She did not actually write the scripts of the serials but supervised a team
of associate creative directors and executive producers, who wrote them.
• She personally auditioned the actors who played the various parts in the
serials.
 Awards
• She was chosen to lead the Confederation of Indian Industries' (CII) entertainment committee.

• In the last two years she has also bagged the Indian Telly Awards. The other awards she
received are:

 The Society Achiever Award

 The Best Entrepreneur of the Year 2001

 The 6th Indian Telly Awards 2006

• "Ernst and Young Entrepreneur of the Year" in 2001,

• "Corporate Excellence" from Bharat Petroleum in 2002,

• Rajiv Gandhi Award" in 2002.

• In 2001, Asia week magazine included her in the list of "Asia's 50 most Powerful
Communicators."
Thank
you