MIS IN TOURISM

 Ritam Ghosh
 CM14225
 BE(Chem)-MBA 5th year
 What is MIS?
• Management Information system(MIS) broadly refers to a
computer based system that provides manager with the
tools for organizing, evaluating and efficiently running
department.

• In order to provide past, present and prediction

information ,a MIS can include software that helps in
decision making, data resources such as databases, the
hardware resources of a system, decision support system.
WHAT IS TOURISM INDUSTRY?

 Tourism is defined as a travel and stay of a non-resident.

 It is the most remarkable economic and social phenomena in the

world.

 It is made up of 3 major components

1. Attraction Sector
2. Accommodation Sector
3. Transport Sector
ATTRACTION SECTOR

 Video by Holland Tourism

 Internet Website of BlueRidge Travel
 Travel documentary
 Television Advertising
TRANSPORTATION SECTOR

 Facilitates the movement of

holidaymakers.
 Airplane coaches, bus and Taxis equipped
with communication equipment. E.g.
Regular updates given by tour guide to
the touring company about the touring
process through radio communications
systems.
ACCOMMODATION SECTOR
 Call the travel agency and get the expert advice.
 Video and entertainment programmes available at accommodation units.
INNOVATIVE TECHNOLOGIES

 Personalized software profiling

 Electronic payment
 Computer reservation system
 Collaborative filtering/Automatic prediction
 Personalized Software Profiling-To Strengthen Consumer Relationships
 Electronic Payment
 Computer Reservation Systems
 Collaborative Filtering/Automatic Prediction - Process of filtering for
information or patterns using techniques E.g.: Barnes&Noble, SkyMall,
Amazon.com
ROLE OF MIS IN TOURISM
1. ORGANIZATION WIDE INFORMATION
• Provide overall organization wide information
• It ensure updated and strategically important information in the form of data and reports

2. DECISION MAKING PROCESS

The output of MIS is available in the forms of reports which can be used extensively in the
decision making in the business

3. MANAGERIAL CONTROL AND ANALYSIS

 Better formulated, integrated and centrally consolidated data and information provides a
manager with an insight regarding the overall managerial process of the organization
 It help the manager to control over their activities and process.

4. COMPUTER BASED SYSTEM

 Provide swift and effective services to its customers
 Real time information provided.
IMPACT OF MIS IN TOURISM

 Tourism industry has revolutionized their travel plans and strategies with help
of information technologies.
 Provide excellent customer services
 Plays an important role in achieving economic growth by garnering economic
means of customer to travel
 The development and contribution of air travel as a means of transporting
tourism to different location is an important contribution of MIS to the
tourism
 Significant development of low cost carriers
 The customer can view and choose various travel and tourism options
 People can book tour packages and other related services in online.
ADVANTAGES OF MIS IN TOURISM

 Increase access to information.

 Increase ability to research competitors.
 Greater exposure to potential customers.
 Timely information exchanges.
 It help to eliminate the delays and ineffectiveness in the handling of
the customers as a updated report is available regarding the taste,
preference of the customers.
 Helps to strategic planning, management control, operational control
and transaction processing by providing with appropriate reports and
information.
DISADVANTAGES

 New technique, high tech communication may bring cultural setback,

degradation to preserved communities.

 Loss of privacy

 Job elimination