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Google Analytics
Basic fundaments and implementation of Google Analytics.

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What is Google Analytics?

• Google Analytics is a free tool that lets you monitor and analyse website
traffic.

• It is the most widely used website statistics service globally

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How does it work…?

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How can I start tracking users on my website?

• Should have a Google account.

▪ Create account at http://www.google.com/analytics/

• Configure website to track to GA.

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Getting Google Analytics Tracking Set Up

• Getting A Google Account

▪ http://www.google.com/analytics/

▪ Click the create an account link

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Getting Google Analytics Tracking Set Up

• Once you have signed in to Google Analytics, click on create new account.
This will set up a new profile to track your ecommerce site analytics.

• Choose Website and complete the required details.

• Click Get Tracking ID at the bottom of the page to get your tracking code.

• Need to copy the tracking

code provided.

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Getting Google Analytics Tracking Set Up

• Google Analytics works via a “page tag”.

• The page tag is called the “Google Analytics Tracking Code”, and it is a
snippet of JavaScript code.

<script>THIS IS THE SCRIPT</script>

• A website owner adds this code to every page of their website that they
would like to track.

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Getting Google Analytics Tracking Set Up

• Someone visits the website (and they have Javascript enabled, the tracking
code runs in the visitor’s browser, collects visitor data, and sends it to a
Google data collection server.

• The usage data is then stored in Google’s data collection server.

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How can I tell if a website is using Google Analytics?

• Load the website you want check

• View the source code of the webpage by pressing Ctrl + U

• Search the source code by pressing Ctrl + F for “analytics.js” or “ga.js” or

“googletagmanager.com”

• If you find “analytics.js” or “ga.js” or “googletagmanager.com” in the source

code, the webpage is tracking usage with Google Analytics*.

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What data does Google Analytics collect?

• Time of visit, pages visited, and time spent on each page of the webpages

• Referring site details (such as the URI a user came through to arrive at this
site)

• Type of web browser

• Type of operating system (OS)

• Flash version, JavaScript support and screen resolution

• Network location and IP address.

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What data does Google Analytics collect?

• Custom implementation in Google Analytics used to collect additional data

1. Document downloads

2. Clicks on links leading to external websites

3. Errors when users fill out forms

4. Clicks on videos

5. Scroll depth

6. Interactions with site-specific widgets.

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Privacy

• Google Analytics Terms of Service prohibits the collection of personally

identifiable data such as name, email address, or billing information.

• Assigning user IDs and cross device measurement

• If you are curious, you should check a website’s privacy policy to see what
data they are collecting about you.

• http://www.google.com/policies/privacy/#infocollect

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How can I stop Google Analytics collecting data about my
activity?
• Disable cookies in your browsers.

• Disable Javascript in your browser.

• Use Google’s Opt-out browser add-on.

• Use a third-party tool such as Disconnect, Ghostery or Do No Track Me.

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