Nestle is the world’s largest and leading food, nutrition

health and wellness company.

It was founded in 1866 by HENRI NESTLE.
Nestle was formed in 1905 by the merger of the Anglo-
Swiss milk company ,established in 1866 by brothers
George Page and Charles Page and Farina Lactee Henri
Nestle,founded in 1866 by Henri Nestle.
It was ranked no.69 in the Fortune Global 500 as the
world’s most gainful business and ranked no.10 in the Best
Global website in 2018.
It mainly deals in chocolates ,milk products
,maggi,soups coffee ,beverages and baby foods etc.
It has around 450 factories ,operated in 86 countries and
employs around 328,000 people.
1867 Henri founded the company in Vevey ,Switzerland.
1898 Nestle purchase milk factory in Norway.
1905 Nestle merges with Anglo-Swiss Milk company.
1938 Nestle launches Nescafe –world’s first instant coffee.
1947 Nestle merge with Aliementana S.A. with maggi.
1974 Nestle become a shareholder in” LOREAL”cosmetics.
1992 Nestle purchase the mineral water company Perrier.
1998 Nestle purchase Spillers pet food business.
2001 Nestle merges with Ralston purinathe premier pet food
company in North America,and with unique expertise in dry dog
food area.
MANAGEMENT OF
NESTLE
Mr. Suresh
Narayanan(Chairman)

Mr. Shobinder Duggal

(Finance director)

Mr. Ravi Kanoria

BOARD OF
(Independent director)
DIRECTORS

Ms. Rama Bijapurkar

(Women director)

Mr. Martin Roemkens

(Technical director)
 VISSION AND MISSION
To bring consumer food that are safe ,high quality and provide
optimal nutrition to meet physiological needs .
Positively influence the social environment in which we operate as
responsible corporate citizens with due regard for those
environmental standards and societal aspirations which improves
“quality of life”.

PHILOSOPHY OF NESTLE

Good food, Good life

A bird’s nest with a mother feeding her young. It represent core
value:care,family value ,nutrition,healty growth, safety and
comfort.
 RANGE OF PRODUCTS

BEVERAGES: Bottled water,Coffee

Chocolates and confectionary items

Baby food,Pet food,Frozen food

Maggi is one of the most loved and eaten
food product in india.It was founded in
1872 by Julius Maggi .It was acquired by
Nestle in 1947.It was originally a powered
soup of beans and pea and besides
nutrition was very easy to prepare.
Tagline:”2 minute noodles”
In May 2015,food safety regulators
reported that maggi had high levels of
monosodium as well as up to 17 times the
permissible limits of lead. Maggi returned
to shelves in November 2015.
Nescafe is a brand of coffee made by
Nestle. It firstly introduce their flagship
coffee brand name “NESCAFE” in
Switzerland on 1 April 1938.It include
different products such as Nescafe
Classis,Nescafe Gold ,Nescafe
Collection,Nescafe Cappuccino and
Nestle Xpress.It provide the products
to serve the needs of every segment
of society. For Example: Classic 2gr.
Targets students who need coffee at
anytime anywhere, whereas Classic
Kavanoz 200gr. Targets families with
family size of 4 or more.
TAGLINE:1 NOW 1 NESCAFE
Nestle began its entry into water business in
1969.In 1992 Nestle was the first company to
launch a mineral water in five different
countries. In 1998 Nestle associated name
with bottled water:
“NESTLE PURE LIFE”.A second product with
Nestle was launched in 2000 with the
name:”NESTLE AQUAREL”

PET FOOD
It produce and market the pet food treats
and litter. The company was formed in 2001
by combining Ralston purina,which was
acquired by Nestle .Some of its foodbrands
includePurinaProPlan,PurinaDogChow and
Purina one.
KITKAT is a biscuit confection
created
by Rowntrees’s of New York and is
now produced globally by Nestle
which acquired Rowntree in 1988,
and closed it in 2006
TAGLINE :HAVE A BREAK
As Indian market is concerned ,kitkat
sells as low as Rs 5 and different
product offerings are available at Rs
5,10,20and 40 in order to serve the
need of every consumer.

MILKYBAR is a chocolate produced

by Nestle .It produced white
chocolate since 1930’s and started
with using the brand Galak in 1967.
In order to target children ,it uses the
Tagline”THE MILKYYBARS ARE ON ME”
NESTLE CRUNCH is the name of a
chocolate bar made of milk chocolate
with crisped rice produced by Nestle. It
was first produced in 1928.
TAGLINE:”MUNCH NOW.MUNCH SOME
LATER.”

POLO (CONFECTIONARY) Polo mint is a

breath mint whose defining feature is hole
in middle.The pepperimimt flavoured polo
was first manufactured in united kingdom
in1948,by employee John Bargewell at
the Row tree's Factory.
TAGLINE:THE MINT WITH HOLE.
In 1867 a physician persuaded Henri to give his product to an
infant who was very ill: he had born prematurely and was
refusing his mother’s milk and all other type of nourishment
Nestlé's new food worked and the boy survived.

CERELAC is brand of instant cereal

made by Nestle.Cerelac can help
babies develop tastes for other
food.It contains vitamins and
minerals like iron along with
essential fatty acids.

LACTOGEN”Farinee Lactee” a cow

milked product was first introduced
in 1860.After that Nestle introduced
lactogen for the infant.
PRODUCT PRICE PLACE PROMOTION

1. NESTLE PRODUCTS include beverages, milky products

,chocolates ,prepared dishes ,baby food ,pet food and
confectionary items.
2 PRICE is dependent on market of each individual products.
The strength of pricing comes from its packaging or
consumption based pricing.EXAMPLE Nescafe and Maggi
offers a lot of sizes and option .In supermarket you can find 16
packet maggi whereas in small retail shops you can find RS10
maggi packet.

3. PLACE Nestle channel regularly introduce trade discount

and various tactics to keep channel motivated.

4. PROMOTION It uses various advertising strategies to promote

products.EXAMPLE:NESCAFE focus on “value "and good things
in life.Maggi focus on moments you have with maggi. Kitkat
focus on “Take a break”. It also came up with the products
which will target the children like fruitips, milky bar choco etc.
In 2006 it become the first company to
adopt creating share value approach.

Nestle planned 75000 trees in Malaysia to

protect the river water and become part of
reforestation project.

It reduces greenhouse gas emission from

operation by improving energy efficiency
and switching to clear fuels.

Nestle supports local supports local schools

in maintance of public parks and green belts
facilitates blood donation camps and health
awareness programs.
 STRENGTH
oWorld’s renowned brand
oBroad product portfolio
oLarge global workforce
oResearch &Development
centres
SWOT
OPPORTUNITIES
oHealthy breakfast
oExpanding market
oStrategic alliances
o More focus on
research to control ethical
issue
WEAKNESSES
o Legal and consumer
issues
oDifficult management
o Maggi controversy
o Face stiff competition
THREATS
oCompetition in market
oPrice of commodities
oBuyer power
Nestle has managed to grow volume sales in all its products in
2017.While the company has grown its sales over past few years
,except in 2015.

In 2015 Maggi sales decreased after several bans. However after

a swift comeback in category grew by 71.5%in 2016 and its
growth rate stood at 19% in 2017.

Liquid beverages which contribute 13.7%grew 10.6% in 2017.

Food and beverages increase the profits up to 30% in July
September quarter and 13.3%in last financial quarter.

Its performance during quarter got a boost from successful new

launches in recent quarter and regaining market share by maggi
noodles.
Nestle exerts great efforts to achieve its visions to be the leader
in Nutrition ,Health and Wellness company by producing better
quality of products to consumer. Nestle also study about the
consumer's needs from time to time and satisfy the consumers
as much as possible.
Nestle is not complacent about position, it still means to go
forward ,developing new policies and initiatives eco-efficiency
,responsible business practies and sustainability. Nestle will
continue to protect water, increase the efficient and responsible
use of water and encourage its stakeholders and partners to use
water in responsible manner.