SOCIAL MEDIA

MARKETING
 1. Definition 2. Forms

Outline 4. Strategy 3. Adventages and

disadventages

About social media marketing

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Definition

“
The use of social media
” “ ”
The goal is to produce content
that users will share with their
platforms and websites to social network to help a
promote a product or service. company increase brand
exposure and broaden

“ ”
customer reach.

To utilize social networking

websites as a marketing tool.

Presenter: Ngan Giang NAME OR LOGO 3

 1. Definition 2. Forms

Outline 4. Strategy 3. Adventages and

disadventages

About social media marketing

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Forms
6 main ways to marketing on social media

Social News Social Sharing Social Social Microblogging Comment Blogs

Networks Bookmarking and Forums

Presenter: Ngan Giang NAME OR LOGO 5

 1. Definition 2. Forms

Outline 4. Strategy 3. Adventages and

disadventages

About social media marketing

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Adventages & Disadventages

Adventages Disadventages
○ Price ○ Negative Feedbacks
The cost of Social Ads is relatively low in comparison to Someone can leave a negative review on your page and
other advertising methods. share their negative experience. When someone checks
out your business next, they’ll look at the reviews and
○ Interactivity see the negative feedback.
Advertising on social medias allows us to reach a lot of
○ Time
people. This also means you can reach a large number of
potential clients, thus increasing your conversion rate. You must constantly create new content, post content,
and engage with your audience on these platforms. You
○ Brand Visibility have to find time to balance posting content, monitoring
that content, responding to people, and measuring your
If a business utilizes ads in order to advertise themself,
content’s impact.
their brand awareness and overall market visibility will
increase considerably.
○ Trust, Privacy and Security Issues
○ Targeted market

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 1. Definition 2. Forms

Outline 4. Strategy 3. Adventages and

disadventages

About social media marketing

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Strategy How to build an effective social media marketing strategy

1. Set goals that address your

biggest challenges
2. Research your audience
3. Establish your most important
metrics
4. Dig into what your competitors
are doing
5. Create and curate engaging
social content
6. Make timeliness a top priority
7. Assess what’s working, what isn’t
and how you can improve

Presenter: Ngan Giang NAME OR LOGO 9

Thank You
Ngan Giang
(+84) 931 119 396
ngangiangg03@gmail.com