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  • Cheetos Lip Balm Flop

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    Cheetos created a lip balm flavored and scented like their cheese-flavored snack to satisfy people's desire for the taste and smell, but there was no need for such a product. It targeted children and teenagers with vibrant colors but also adults who love Cheetos. However, the Cheetos lip balm failed due to low sales, customers disliking it, poor quality, bad customer feedback, and unsuccessful marketing, and was removed from stores within a year of its 2005 launch.

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    cheetos lip balm flop

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    Cheetos created a lip balm flavored and scented like their cheese-flavored snack to satisfy people's desire for the taste and smell, but there was no need for such a product. It targeted children and teenagers with vibrant colors but also adults who love Cheetos. However, the Cheetos lip balm failed due to low sales, customers disliking it, poor quality, bad customer feedback, and unsuccessful marketing, and was removed from stores within a year of its 2005 launch.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4K views5 pages

    Cheetos Lip Balm Flop

    Uploaded by

    api-461151244
    Cheetos created a lip balm flavored and scented like their cheese-flavored snack to satisfy people's desire for the taste and smell, but there was no need for such a product. It targeted children and teenagers with vibrant colors but also adults who love Cheetos. However, the Cheetos lip balm failed due to low sales, customers disliking it, poor quality, bad customer feedback, and unsuccessful marketing, and was removed from stores within a year of its 2005 launch.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Cheetos Lip

    Balm Flop

    By: Andy Katoula


    Cheetos lip balm
    invention attempted
    to solve the problem
    of dry and chapped
    lips, while also
    satisfying people’s
    desire for a constant
    Cheetos taste and
    smell. However, there
    was no societal need
    for a Cheetos flavored
    and scented lip balm.
    Item Description
    Target Market
    The target audience was
    probably children and
    teenagers due to the lip balm’s
    vibrant colors, but it could
    have also included adults since
    Cheetos are universally loved
    by people of all ages.
    • Not enough sales.
    • Customers did not like it.
    • Quality of product was not
    as good as expected.
    • Bad customer feedback.
    • The marketing of the
    product was not successful.

    5 Reasons Why It Failed


    Time Period

    Cheetos lip balm was


    introduced in 2005.
    It was officially taken off the
    market a year later in 2006.

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