SUMMER INTERNSHIP PRESENTATION ON

STUDY OF CUSTOMER AND RETAILER

SATISFACTION TOWARDS KARA WIPES AND
THINK SKIN BODY WASH

Faculty Guide : Presented By:

Mayank Sharma Srijit Kumar
(Asst. Prof.) BM - 017108
 ABOUT FMCG

• Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low
cost. .
• Many fast moving consumer goods have a short shelf life, either as a result of high consumer
demand or because the product deteriorates rapidly. Some FMCGs, such as meat, fruits and
vegetables, dairy products, and baked goods, are highly perishable.
• FMCG is a classic case of low margin and high volume business.
 ABOUT FUTURE CONSUMER

• Future Consumer Limited, India’s first sourcing-to-supermarket food company by Future Group
is built on the virtue of sharing.
 VISION
• FCL shall become the creator and provider of the Food Palate for a diverse and evolving India.
We will continuously strive to upgrade the overall food consumption.
 MISSION
• FCL shall become the creator and provider of the Food Palate for a diverse and evolving India.
We will continuously strive to upgrade the overall food consumption.
 OBJECTIVE OF RESEARCH

• The study has been done to find out the strategies to improve
network of Kara and Think Skin in Lucknow market.

• To find out the problems faced by retailers who sell Kara wipes
and Think Skin Body Wash.

• To see the quality of Kara wipes and Think Skin over its
competitors.

• To find out retailer`s perception towards Kara Wet Wipes and

Think Skin Body Wash.
 RESEARCH METHODOLOGY

a) Research design –
• Descriptive research
b) Sample design -
• Sample unit
Respondents from Lucknow
• Sample size
• 99
• Sampling technique
• Convenience Sampling Technique
• Sampling area
• Lucknow
Contd.

c) Data collection
• Sources
1. Primary data
• Questionnaire
• Direct observation
2. Secondary data
• Research paper
• Books
• Reports

d) Data analysis
• It has been done using MS-excel , Pie Charts & Bar Graph.
 ANALYSIS AND FINDINGS
 B2C
 B2B
 FINDINGS

• The brand needs much improvement in increasing of its network

• The retailers are not much satisfied with the distribution channel of Kara.
• The quality of Kara wipes are much better than its competitors as it comes to know by the
respondent`s response.
• The retailers are overall satisfied with Kara wipes as the brand have earned Goodwill and also
gives good quality product
CONCLUSION
 Recommendations
• The company should make one application on the name of Kara and it is to be
distributed to every retailers and distributors. With the help of this app only the
retailers can send their order and it is to be received by nearest distributor`s
point.
• The brand Kara can open its 2-3 retail factory outlets in some posh areas such as
Gomti Nagar, Hazaratganj, Alam Bagh etc. and to give some consumer discount
to the customers.
• The brand needs advertisement for selling its more product and to capture
market.
• The margin of retailers is to be increase (if possible), then more retailers want to
sell Kara wipes and therefore networking and sales both will increase.