BENCH

MARKING
Seminar Presented by
J.VENI DAYANA
[701859]
On 30.11.18.
Benchmarking:
It is a the practice of measuring the
performance of our organization against
world-class organisations.
 Robert C. Camp first coined the term
“Benchmarking” in 1980 while he was
engaged in studying the improvement
program at Xerox Corporation, U.S.A.
According to Camp, “Benchmarking is
finding and implementing best practices
in the business”.
Internal Benchmarking: Sharing opinions between
departments within the same organization.
External Benchmarking: Comparison with external
organizations to discover new ideas & methods.
Process Benchmarking: Compare the methods &
practices for performing processes.
Performance Benchmarking: Comparing one’s own
performance with that of other competitive organization.
Strategic Benchmarking: Compare the long-term,
significant decisions & actions undertaken by other
organization to achieve their objectives.
Significance of Benchmarking:
 Helps to know Organization’s Strength &
Weakness
 Satisfy the Customer Needs
 Motivate Employees
 Helps to Realise Level of Performance
 Improves Competitive Advantage
 Promotes Changes & brings Innovation
 Cost-Effective & Time-Efficient
 CONCLUSION:
“IF YOU KNOW YOUR ENEMY AND KNOW
YOURSELF, YOU NEED NOT FEAR THE RESULT
OF A HUNDRED BATTLES”.