Rimsha Saleem

BBFE-17-09
 New product line
• Air conditioners
• Deep freezers
• Microwave ovens
• Water dispensers
• LED TVs
• Refrigerators
• Small kitchen appliances
• Electric ketol
• Sandwich makers
• Juicers
• Steam iron
• Vacuum cleaners
 Introduction
In era of this advancement, automated machines have
become an essential part of human life. These
machines have made the life of the consumer more
easier and convenient .these appliances have become
an important part of the trendy lifestyle in this age
Honda with its advanced
technology and is a leading brand
is a consumer-durable and the first
ever automobile brand in Pakistan
to launch the diversified product
such as the home appliances” with
long term consumer-focused
strategy to elevate the standards of
the company
 Target Market
Major consumers are basically
of the age group ranging from
25-50 male and female covering
the geographic division of rural
and urban areas of Pakistan
widely
Place
 Pricing strategy
Honda being an
international brand
promises a quality for its
customers both price
skimming and price
penetration strategies are
being used for the purpose
 Means of advertisement
• Printed and electronic
media advertising
• Key personalities
sponsorships and
partnerships
• Investment in CSR
• Awards and recognition
also help in growing the
popularity of the brand
• Already present brand
name