BUSINESS PLAN

Hope Campbell
 EXECUTIVE SUMMARY

This summer I want to start my own babysitting business. I love kids and I have lots of
experience in dealing with kids so I feel as though it would be a great business for me
too begin. I plan to run this business from July - August all week long from 8am - 6pm.
I believe that many other people will find my service very helpful.

I feel that the 3000 dollar loan given to me for

my business would benefit everyone. With this
money, I could make my babysitting space as fun
and special as possible. This money will make it
possible for me too make my babysitting space
feel like home for kids, which makes the parents
feel better knowing their child is comfortable. I
will be charging a fee of 40 dollars a day per kid
which would include the food I'm giving to the
child and the bill. By the end of summer, I plan
to have paid back all of the loan and to have
made some money as well.
 BUSINESS DESCRIPTION
My business as stated before will be a
babysitting business. My business will run
from the beginning of July to the end of
August. It will be 8am - 6pm days and I will
be charging 40 dollars per day and per kid.
In this industry there are
many different opportunities
and many different kinds of
babysitting/ daycare services.
Although I believe that
making my babysitting
service stand out will help
me immensely. If I am able to
obtain the 3000 dollars I will
be able to make my service
feel more like a second
home for the kids which If the parents and their children
makes the children parents, feel happy then they will tell lots
feel so much more of people how well my service is.
comfortable with leaving The more positive feedback the
their child with someone more happy customers I will have
they don’t know all too well. which will make my service grow.
 MARKET STRATEGIES

Most of my market strategies target the parents.

Although some of them target towards the children. For
example, some of my market strategies that target the
parents include keywords such as comfortable, happy, at
home, fun and the market strategies that target the kids
include keywords such as toys, fun, happy.

Using keywords or pointing out the big picture in the

least amount of words possible will create good
advertising. No one wants to read a long advertisement
they want to know what your product or service is
about in that moment and quickly. Targeting keywords
to target audiences will get their attention fast and in
most cases make them interested.
 COMPETITIVE ANALYSIS

My business most likely won’t be a big

business over the summer. I may have 4 or 5
customers. I may have 9 or 10 customers. This means that kids will
Although since my business won’t be big the not fight over toys or
parents may feel more comfortable with giving space as much. They will
me their kids to babysit. have better supervision.
They will have increased
one on one interaction
with each other and
Unlike the big babysitting/ daycare businesses myself. This means less
I won’t have lots of kids running around fighting, which also means
making my one on one time with each kid less risk of injury.
increase. In big daycare businesses where lots
of kids are running around it is hard to know
if your child is getting the attention they need.
Who knows if they get any attention at all.
OPERATIONS AND MANAGEMENT PLAN

Here’s what a normal day would look like:

8am – 10am: kids get dropped off/ free time
10am – 11am: scheduled activity
11am – 11:30am: clean up
12pm – 12:30pm: lunch
12:30pm – 1pm: free time
1pm – 3pm: activities outside
3pm – 4pm: time to relax
4pm – 5pm: scheduled activity
5pm – 5:30pm: clean up
5:30pm – 6pm: snack/ free time/ kids start to leave
 FINANCIAL FACTORS

The 3000 dollars would get me started and I have saved up

a small amount of money on the side. Although now
because of all the people using water, electricity, etc. the
bills will be increased. I would charge 40 dollars a day per
kid which would allow me to pay back the 3000 dollar loan,
pay for bills and make a little extra money on the side.