Pears

Pure & Gentle

H I L K R.
SUS
YADAV
 PROFILE
Company Name – Hindustan Unilever Ltd.
Product Name – Pears Bathing Bar
Mfd. Place – Khamgaon, Buldhana,

. (Maharashtra)
Introduced in India – 1902
Skincare health Minister –
CEO & MD --
• TURNOVER OF FINANCIAL YEAR 2008
-- 220 Crore
• Targeted turnover this year – 300 crore by
entering in kids segment.
 HISTORY

Firstly made in UK in 1789 by Andrew

Pears.
Formed a company by his son-in-law
Barrate.
Bubble history: Jhon Everett Millias
painting of Bubbles in 1886, Pears soap
blurred the line between advertisement
and art.
Introduced in India in 1902 by Lever
Brothers
 MANUFACTURING &
COMPOSITION OF PRODUCT
• Manufacturing through Aging process.
• Glycerin based bathing bars.
• Ingredients:
Sodium Palmitate, Natural Rosin,
Glycerine, Water, Sodium Cocoate,
Rosemary Extract, Thyme Extract, Pears
Fragrance Essence
 STRATEGY
• Niche Marketing
• For higher society
people
• Suitable for all types
of skin
 PRICE
• Pears (Pure & Gentle) (Yellow)
 75g – Rs.21
 125g – Rs.37
• Pears (Oil Control) (Green)
 75g*3 – Rs.69
 125g – Rs.37

• Pears (Germ protective) (Blue)

 125g – Rs.24
 PLACE
Physical market in the shops and malls
Through e-marketing
In military canteens
In big malls
 PRODUCT RANGE
• Pears
• Pure & Gentle
• Oil Control
• Germ Resistant
 PROMOTION
Media Advertisement (Apka Chehra Mere
Liye Lucky Hai)
E- marketing
Advertisement in newspapers and
magazines
Beauty contest (Miss Pears Beauty
Contest)
 USP
• First transparent soap
• Oval in shape due to shrinkage in
manufacturing process
 UNIQUE FEATURE

Transparent due to pure glycerin

No additive colors
Oval shape is due to shrinkage rather than
deliberate moulding.
Suitable for all family members from new
born baby to old person of the family.