Name of Business:

Healthy Finger Foods

Tagline:

The proponents thought of a business that

will cater to the satisfaction and healthy
nutritious street foods that the customers
should have. The Healthy Finger Foods is
an innovation of Pinoy delicacies that offers
cultural services and a food stall that will
provide healthy and nutritious street foods.
Vision:

This proposed business will grow into

a wide chain with a highly profitable food
stall in the next five years. The business will
target the different branches around the
cities of Metro Manila, and will replicate
values by offering highly tasted Filipino street
foods embraced by different cultures.
Mission:

We, The Healthy Finger Foods in

Manila is a street food stall that offers highly
recommended Pinoy street foods. This
business will continuously provide the
cultural based of Pinoy delicacies with the
touch of nutritious food. Healthy Finger
Foods has an eagerness to create notable
experiences along the road with the
ambiance of ''at home''.
Brand concept:

The Healthy Finger

Foods offers unique foods
that are made up of
healthy ingredients; It
offers kwek tomato,
cheesy dynamite and
kalabasa balls. Drinks like
buko juice, taro juice and
lemon juice. We also offer
some dessert like tupig,
banana cue and turon.
Business Address:
Target Market: Healthy Finger Foods
envisage targeting the primary school, tricycle
drivers, government employees and people
who resides near the location is Casimiro
Center, Pulanglupa Uno Las Piñas City, Metro
Manila. The students in Pulanglupa, TODA
Drivers, Passengers, and Government
Employees will be the primary target market;
people living near the location could also be
the possible customers. The target market will
no longer have a hard time searching for an
affordable and delicious taste of Filipino Street
Foods to relieve their hunger in a convenient
way.
Location:

Healthy
Finger
Foods
1.1 Overview
 This business offers the well-known Pinoy
Street Foods that caters the students, workers,
etc. The proponents observed that there are
large number of Filipinos that had strong desires
in eating street foods, but they're conscious to
the intake calories of it.
1.7 Significance of the Study
 The findings of this study will greatly contribute
to enhance the researcher's capability to plan,
to introduce innovations, to develop their
confidence and discipline that will make them
competitive professionals in their respective
fields in the future.
 To the future entrepreneurs who will have their
own businesses, this serves as a reference or
basis in building their own project.
 To the Government, they benefited in this
project by the help of the taxes incurred.
 To the society, they became more aware of the
importance of having a physically fit and
healthy body.
2.1.1 The Advantage of the chosen Organization.
 The business is easy to establish and start up
costs are low
 Few documents are required at start up

 Owners is free to make own decisions concerning

the business operations
 Owners pay only personal income taxes on the
profits
 More capital is available for the business

 Partners support each other and collaborative

efforts make way for brainstorming opportunities
 Partners have limited liability when it comes to
problems.
2.1.2 Legal Requirements

Table 2. Legal Requirements

Permit/Licenses Cost Timeline

DTI (Business name and P 515.00 5 days

permit registration)

Local government 4 days

 Barangay permit P 200.00
 Mayor’s permit P 5000.00
Bureau of Internal Revenue P 500.00 5 days
(BIR)

Total: 4 Total Cost: Total weeks:

P 6,215 2 weeks
Healthy Finger Foods Organizational Structure

MANAGER/ CASHIER

COOK COOK

MAINTENANCE
PERSONNEL SERVER
3.3 Demand Analysis

Table 3. Historical Demand

YEAR TOTAL DEMAND
(NO.OF PEOPLE)
2014 68,855
2015 81,035
2016 95,370
2017 112,240
2018 132,095
3.4 Projected Demand

Table 4. Projected Demands for the year

2019-2023

YEAR TOTAL DEMAND ( NO. OF

PEOPLE)
2019 155,462
2020 182,963
2021 215,329
2022 253,420
2023 298,249

An increase of 17.69% every year

3.6 Projected Supply

Table 5. Projected Supply that the business can

provide
Year Total Supply (No. of
Person/Day × Working
Days/Years
2019 91,999
2020 108,274
2021 127,428
2022 149,969
2023 176,498
3.7 Demand and Supply Analysis

Table 6. Demand and Supply Analysis from year

2029-2033.

PERCENT
Years Demand Supply (S) D-S GAP UNSATISFI
(D) G= D-S ED (U)
U-G/D X
100
2019 155,462 91,999 63,463 40.82%
2020 182,963 108,274 74,689 40.82%
2021 215,329 127,428 87,901 40.82%
2022 253,420 149,969 103,451 40.82%
2023 298,249 176,498 121,751 40.82%
 3.8 Market share of the business in the industry

Table 7. The Market share of the business in the

industry
YEAR PROJECTED PROJECTED GAP X (%) MARKET
DEMAND SUPPLY MARKET SHARE
SHARE
2019 155,462 91,999 63,463 10% 6,346.40

2020 182,963 108,274 74,689 11.2% 8,365.17

2021 215,329 127,428 87,901 12.4% 10,899.72

2022 253,420 149,969 103,451 13.6% 14,069.34

2023 298,249 176,498 121,751 14.8% 18,019.15

3.11. Sales Forecast

Table 9. This table shows the Sales Forecast for

the year 2019-2023.
Year Supply/ year Price Sales
(general) forecast
Inc. of (supply x
10%/yr. general
price)
2019 91,999 10 919,990
2020 108,274 11 1,191,014
2021 127,428 12 1,529,136
2022 149,969 13 1,949,597
2023 176,498 14 2,470,972
4.3. Machinery and Equipment
Table 11: Machinery and Equipment
Description Quantity Unit Cost Total (Php)
(Php)
Deep Fryer 1 1,340.00 1,340.00
Cooler 48 quart 1 4,500.00 4,500.00
Blender 1 664.00 664.00
13” round small 1 312.00 312.00
basin set 3
Cash Register 1 1,850.00 1,850.00
Total P8,666.00
Sources: Shoppe
Table 12: This table shows the quantity and
unit cost of Kitchen Tools and Utensils
Description Quantity Unit Cost Total (Php)
(Php)
12 pcs of plastic 6 95.00 570.00
spoon and pork
12 pcs of colorful 6 110.00 660.00
plastic cup
Kitchen Knives 8 1 249.00 249.00
in 1
Stainless Sauce 1 900.00 900.00
pan 4 set
Stainless Steel 1 161.00 161.00
kitchen tong 3
set
Mixing Bowl set 1 549.00 549.00
of 3
Spatula set of 3 1 200.00 200.00
 Stainless 1 420.00 420.00
Strainer
Mortar and Pestle 1 175..00 175.00
Wooden Crates 1 600.00 600.00
Plastic foods 2 388.00 776.00
containers set of 5
Storage boxes 6L 2 129.00 258.00
Condiments 1 335.00 335.00
dispenser 6 in 1
Serving tray 5 210.00 1050.00
Napkin Holder 3 135.00 405.00
Paper plates 30 45.00 1350.00
Glassware 6 set 4 359.00 1,436.00
Pitcher 3 146.00 438.00
Toothpick holder 3 120.00 360.00
container
Hand 1pack 40.00 40.00
gloves100pcs
Garbage Bins 3 120.00 360.00
Broomstick and 1 180.00 180.00
dustpan
Trash bag set 1 154.00 154.00
Scrubbing pad 1 57.00 57.00
All-purpose cleaner 1pack 1,050.00 1,050.00
All-purpose 1pack 200.00 200.00
sanitizer
Total 13,124.00
4.4 Furniture and Fixtures
Table 13. Furniture and Fixture
Description Quantity Price (Php) Total (Php)

Food Stall 1 5,000.00 5,000.00

Total 5,000.00

Sources: Shoppee.com

Table 14. Office and other supplies

Description Quantity Unit Cost (Php) Total (Php)
Office material like pen, 1 package 850.00 850.00
papers, etc.
Official receipt 10 booklets 50.00 50.00
Total 1,350.00
4.7 Raw materials and Supplies

Table 15. the quantity, unit cost and total cost of raw
materials and supply
Description Quantity Unit Cost Total (Php) Total cost
(Php)
( per day) Per month
(Php)
Flour 4 kg. P28.00/Kg. P112.00 P2,016.00

Vegetable Oil 2 Liters P130.00/L P260.00 P5,200.00

Garlic 1/4 kg. P50.00/ 1/4 Kg. P50.00 P900.00

Onion 1/4 kg. P50.00/ 1/4 Kg. P50.00 P900.00

Tomato 1/2 kg. P25.00/1/2 P25.00 P450.00

Kg.
Buko 4 pcs. P25.00/pc. P100.00 P1,800.00

Cheese 2 pcs P86.00/pc. P172.00 P3,096.00

Lumpia Wrapper 15 Tanda (10 P9.00/per P135.00 P2,430.00

pcs.) Tanda
Siling Macopa 1/2 kg. P75.00/ .50 kg P75.00 P1,350.00

Squash 2 kg. P100.00/kg P100.00 P1,800.00

Banana 5 dozen P12.00/ P60.00 P1,080.00

dozen
 Carrot 1/2 kg. P45.00/1/2 P45.00 P810.00
kg
Gabi 1 kg. P40.00/kg P40.00 P720.00
Brown Sugar 2 kg. P37.00/ kg. P74.00 P1,332.00
Iodized salt 1 kg(month) P70.00/ kg P70.00 P70.00
Ground Pork ½ kg. P74.00/1/2kg P74.00 P1,314.00
Pepper 175 g(month) P80.00/g P80.00 P80.00
Mayo 1 container P80.00/ P80.00 P80.00
(month) container
Ketchup 1 container P100.00/ P100.00 P100.00
(month) container
Quail Eggs 3 Tray P192/ Tray P576.00 P10,368.00
Vinegar 1 Liter P34/liter P34.00 P612.00
Total P36,508.00

Source: Libertad Market

Table 16. the Load and Computation of the
equipment’s in the Healthy Finger Foods
venture
Description Watts Volts Amps Total per Month
(Php)
2 Exhaust 35 watts 210 v 0.17 Php 452.00
fan

2 Wall fan 35 watts 210 v 0.17 Php 693.00

Electric 700 watts 210 v 3.33 Php 1,352.00
stove
Microwave 650 watts 210 v 3.10 Php 374.00
oven
Freezer 210 watts 210 v 1.00 Php 2,169.00
Fluorescent 25 watts 210 v 0.12 Php 259.00
lamp 16”
Source: Total P5,040.00
www.talesfromthetummy.com/the-new-meralco-appliance-
calculator-m-a-c/
5.4 Financial Projection
Healthy Finger Foods
Projected Income Statement
2019 2020 2021 2022 2023

Sales P919,990.00 P1,191,014.00 P1,529,136.00 P1,949,597.00 P2,470,972.00

Cost of Sales
P438,096.00 P515,595.18 P606,803.97 P714,147.59 P840,480.30

Gross Income
P481,894.00 P675,418.82 P922,332.03 P1,235,449.41 P1,630,491.70

Operating Expenses

Depreciation P28,140.00 P26,733.00 P25,396.35 P24,126.53 P22,920.20

Rent P120,000.00 P120,000.00 P120,000.00 P120,000.00 P120,000.00

Utilities P60,480.00 P60,480.00 P60,480.00 P60,480.00 P60,480.00

 Pre-
P8,915.00
operating
expenses
Total P217,535.00 P207,213.00 P205,876.35 P204,606.53 P203,400.20

Net P264,359.00 P468,205.82 P716,455.68 P1,030,842.88 P1,427,091.50

Income

Income P93,641.16 P143,291.14 P206,168.58 P285,418.30

Tax
Payable
20%
Net
P264,359.00 P374,564.66 P573,164.54 P824,674.30 P1,141,673.20
income
after tax
Socio- Economic Benefits
1. Promotes Self-help and Employment
2. Mobilized Capital
3. Provides taxes to the economy higher earnings
contribute to better national income in a form of higher
tax revenue and higher government spending.
4. Empower Individuals
5. Enhance National Identity and Pride
6. Enhance Competitive Consciousness
7. Improves Quality of Life
8. Enhances Equitable Distribution of Income and
Wealth
9. Entrepreneurship Utilizes resources
7.2 Conclusion
Based on the findings of the study, the
innovative small food venture brought more benefits for
the both of us and our customers, especially in the
world industry.
Our business is well known as the food with less
price yet healthy and delicious food. In, addition, it will
also a great help for those people who are in diet
because we served nutritious foods. Healthy Finger
Foods always makes sure the comfortable feels of our
dearest customers while earning profit and gaining
friends.
7.3 Potential Problems

We list down the potential problems that

the business will encountered in a near future:

1. Problems in range of marketing mistakes that

leads to a financial miscalculation.
2. Hiring the right person to become one of your
employees.
3. Customer Service.
4. The relationship of the persons who manage
the business.
5. The entry of the competitors.
7.4 Recommendations

The business needs more improvement and

here are the some of the recommendations.

1.Expansion of the size of the establishment

2.The Healthy Finger Foods should add up more
branches in different barangays
3.Additional products
4.Healthy Finger Foods should add more variety
of dishes to offer