A Business Analysis

WHAT IS IT?
“Once Upon A Child buys and sells gently used kids' clothing, shoes, toys and baby gear
offering you the opportunity to recycle your children's nearly new items and get paid
on the spot.”
 WHAT ARE THEY DOING?
● Loyalty Rewards Program ● Facebook
○ Every $10 you buy or Sell you get 1 ○ Advertise Events
Point ■ Bodysuit Event May 11th
○ 20 Points= 20% off ○ Post Pictures of Inventory
○ Points Don’t Expire ■ With Prices & Sizes
● Text Marketing
○ Promo Texts To get People in- BOGO
○ Expire in 7-9 days
 where are they?
Once Upon A Child is located at 1258A Battlefield Rd in the metropolitan Springfield area.
● Benefits
○ Physical Location
○ Cost of living
● Challenges
○ Parking
○ Crime
 Heritage cafe
The old heritage cafe location is on the corner of Fremont and Battlefield.

● Benefits
○ Physical Location
● Challenges
○ Cost of moving
 Social Media Platforms
● Facebook
○ Partnership with the agency
○ Paid vs organic
● Instagram
○ Out with the Old and In with the New
● Google Ads
○ Utilizing a new platform
Calendar example June
 Promotional Plans
Everyday Promos Seasonal Promos
● Recycled Bag Promo ● Mother’s/Father’s Day Sale
● Loyalty Program (continue) ● Summer Bash (adding events along
● Charity Partnership with particular with sale)
item ● Back to School fill the bag sale
 Visual merchandising plans and changes

Toy Organization Shoe Shelves Window Displays Images throughout Store